The Future of Banking: Techcombank Unveils Its New Branch in Vung Tau

Techcombank’s new generation of branches goes beyond mere innovative space design. It is developed based on a “customer-centric” strategy, marking a new step in the journey to realize the vision of transforming the financial industry, enhancing the value of life, and affirming its position as Vietnam’s number one bank in pioneering the redefinition of how banking operates.

Located at 2 Le Hong Phong, a bustling central street in the coastal city, Techcombank Vung Tau impresses with its green, modern architecture and strong brand identity, reflecting the bank’s commitment to sustainable development. This branch is not just a financial transaction center but also a landmark that enhances the city’s landscape and inspires innovation in local banking services.

This superior branch is designed as a “smart financial experience center,” where customers can quickly transact through integrated digital technology platforms such as eKYC, e-Signature, and iDO. As a result, processes are streamlined, manual interventions are minimized, and personalization is enhanced. The branch’s personnel are also elevated, shifting from a traditional model with multiple tellers to a focus on developing financial experts who accompany customers on their journey of creating and preserving wealth.

As the first of 19 branches nationwide that will undergo a transformation in customer experience and brand identity by the end of the second quarter of 2025, Techcombank Vung Tau is expected to set a new standard for the next-generation branch model. This includes a cohesive brand identity, optimized customer experience, and a flexible approach that considers local specificities. It is part of Techcombank’s network development strategy, prioritizing technology, customer centricity, and international financial service standards.

Techcombank Vung Tau branch, with nearly 20 years of presence in the region, has made significant contributions to the province’s socio-economic development. This operational model transformation is not just a step forward in terms of space and services but also demonstrates Techcombank’s long-term commitment to accompanying the local community in the journey of transforming the financial industry toward sustainable development.

Speaking at the event, Ms. Lam Thi Hong Ngoc, Deputy Director of the State Bank of Vietnam in Ba Ria-Vung Tau province, stated: “With its modern and sustainable orientation, aligned with the national digital transformation strategy, the Techcombank Vung Tau branch sets a new benchmark for financial spaces in the region. We expect Techcombank Vung Tau to continue thriving as a model for the new-generation bank branch, contributing to the province’s sustainable development.”

Sharing the strategic significance of the Vung Tau market, Ms. Nguyen Thi Loc, Regional Executive Director for the Southern region of Techcombank, affirmed: “Standardizing the branch’s space and operations according to the new brand identity not only enhances service quality but also marks a strategic shift for Techcombank in re-establishing its competitive advantage. With nearly 20,000 customers in Vung Tau, we envision the branch as a modern financial touchpoint, accompanying customers on their journey of creating sustainable value for the future.”

The implementation of the new-generation branch model goes beyond physical space improvements. It is a strategic component of Techcombank’s long-term roadmap to redefine how banking operates in Vietnam, with technology as its foundation, customers at its core, and services standardized to international levels. Each branch is not just a transaction point but a modern financial hub where experiences converge, emotions connect, and sustainable development values are shared within the community.