According to the Domestic Market Management and Development Agency (under the Ministry of Industry and Trade), on May 20, task forces from the Da Nang City Market Management Division inspected several fashion stores suspected of trading counterfeit goods of famous brands on the city’s tourist streets.
The stores, including Black Label (156 Tran Phu), CoCo Accessory & Bag (144 Tran Phu), Gu (27 Hung Vuong), and Mirror Shop (15 Nguyen Thai Hoc), are all located in Hai Chau District, a central area with a large number of tourists, especially international visitors.
On May 20 alone, nearly 2,000 products, including bags, wallets, clothing, accessories, and footwear bearing famous brands such as Hermès, Chanel, Gucci, Christian Dior, Celine, Prada, and Louis Vuitton, along with many items of unknown origin and without invoices, were temporarily confiscated from the inspected stores for further investigation and handling in accordance with the law.
Mr. Tran Viet Hung, Head of the Market Management Division, stated that the inspection revealed an abnormality in the pricing of products bearing famous brands such as Chanel, LV, Gucci, Dior, Celine, and YSL, which were sold at unusually low prices.

For instance, a bag introduced as a Chanel 22 patent calfskin with a gold-plated metal lock was priced at only 8.6 million VND [Vietnamese dong], while a similar product on Chanel’s official website is listed at almost 162 million VND, a difference of 95%.
At CoCo Accessory & Bag (144 Tran Phu), owned by Ms. N.T.T.H., the inspection team found bags, wallets, and footwear bearing the LV, Chanel, Hermès, and YSL brands, sold at extremely low prices, ranging from a few hundred thousand to under 2 million VND per item.
“The inspection not only aims to handle violations but also contributes to cleansing the market, protecting consumers, especially international tourists, and enhancing the reputation of goods in Vietnam,” emphasized Mr. Hung.
According to the representative of the Domestic Market Management and Development Agency, the intensive inspections are being carried out under Plan 888 of the market management force and will continue to be expanded nationwide, especially in large urban areas and key locations.
Post-inspection, the responsibility for ensuring that the stores do not relapse into selling counterfeit branded goods will be assigned by the Agency to local units such as the Department of Industry and Trade and the Market Management Division.
The authorities will focus on conducting surprise inspections, strictly handling intentional violations, and intensifying propaganda to raise legal awareness among business households, especially in areas with a high tourist presence. The goal is to build a civilized and friendly image of Vietnam, saying no to counterfeit and pirated goods in commercial and service activities.
Uncovering Food Safety Concerns in Quang Ninh: 2,000 kg of Untraceable Food Products and 5.6 Million Unaccounted Clam Seeds
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The Quang Ninh Market Management Force has launched a crackdown on illegal activities, and their efforts have yielded significant results. In just one week of their intensified campaign, they have successfully handled 43 cases of violations, showcasing their dedication to upholding the law and maintaining order in the region.
Customs Crackdown: A United Front Against Smuggling and Trade Fraud
On May 19, the Customs Department announced a crackdown on illicit trade, commercial fraud, and counterfeiting. With the complex nature of these issues, a heightened enforcement period will run from May 15 to June 15, 2025, mobilizing all resources to tighten controls and protect consumers and the economy.
“Unscrupulous Pharmacist: Counterfeit Health Products Flood Market, Hospitals”
“Pham Ngoc Tien formulated his own recipes for counterfeit products, sourcing raw materials domestically to imitate foreign brands.”
Combating Counterfeiting and Smuggling: A National Imperative
In a world where authenticity is increasingly blurred, the proliferation of counterfeits, knock-offs, and unethical business practices is eroding trust and distorting markets. Unscrupulous tactics are undermining honest businesses, infiltrating traditional markets, e-commerce platforms, and even the shelves of upscale retailers. This insidious problem not only undermines business ethics but also chips away at public faith in law and fairness.
Special Task Force Established: Prime Minister Orders Crackdown on Illicit Trade and Counterfeiting
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“In a decisive move, Prime Minister Pham Minh Chinh has ordered the formation of a special task force to launch a crackdown on illicit activities, including smuggling, trade fraud, and the production and distribution of counterfeit and illicit goods, unknown origin, intellectual property violations, and intellectual property rights infringements. This intensive campaign, lasting from May 15 to June 15, aims to firmly tackle and deter such illegal practices, demonstrating the government’s strong stance against these issues.”