Eyewear Revolution: Anna’s Journey with Odoo ERP

24 May, 2025

The Vietnamese retail market, particularly in the fashion and accessories sectors, has witnessed significant growth in recent years. Once considered purely medical devices, eyeglasses have now become essential fashion items for young consumers. Today’s consumers not only demand quality products but also expect a modern and consistent shopping experience across all channels.

However, the industry’s rapid growth has also brought challenges in operational management, especially for traditional physical stores. Anna Eyewear, a domestic brand with a 10-year presence in the market, is no exception to these challenges.

Established in 2015, Anna Eyewear quickly became one of the fastest-growing eyewear brands in Vietnam, with over 60 stores nationwide. This success is attributed to their combination of quality products, fashionable designs, and dedicated customer service.

As Anna Eyewear expanded, their previous operational model started to show limitations. The old technology systems for accounting, CRM, and internal communication were no longer sufficient for managing a large-scale retail chain, leading to inefficiencies in sales, inventory management, and financial processes.

Determined to standardize operations and build a solid foundation for future growth, the leadership team at Anna Eyewear decided to implement Odoo ERP, a powerful open-source solution.

The need for digital transformation: When growth reaches its limits

Before adopting Odoo, Anna Eyewear faced several challenges, including a complex promotion system that could not be automatically handled by their old software, data scattered across multiple systems with a lack of synchronization, no real-time overview of operational and financial performance, and a fragmented accounting process with limited control.

“Whenever I needed to consolidate revenue or inventory data, I had to wait for my staff to compile information from three or four different systems, which was time-consuming and inaccurate,” shared Tuân Phạm, CEO of Anna Eyewear.

After careful consideration, Odoo ERP was chosen for its comprehensive integration capabilities, flexibility, and suitability for the industry. Accompanying Anna Eyewear on this journey was A1 Consulting – a trusted Odoo ERP implementation partner with deep industry knowledge and strategic advisory expertise.

Mr. Nguyễn Mạnh Hà – Chairman of A1 Consulting (left) and Mr. Phạm Nông Thanh Tuân – General Director of Anna Eyewear (right) at the Odoo ERP Project Kick-off Ceremony

Digital transformation is not a revolution but a steady journey

Instead of a radical overhaul, the team at A1 Consulting and Anna Eyewear’s management took a cautious yet strategic approach. They broke down the digital transformation process into specific stages, starting with the most apparent bottlenecks in daily operations.

One of the initial steps was to standardize the sales system in the stores. Processes like calculating promotions, issuing invoices, and checking inventory, which previously relied heavily on manual work, were digitized and synchronized within a user-friendly interface.

At a deeper operational level, the inventory system was directly connected to the POS and purchasing department, creating a continuous data flow. This enabled the headquarters team to have real-time visibility over stock levels at each branch, facilitating accurate replenishment planning and reducing stockouts and excess inventory.

In the back office, the finance and accounting departments benefited significantly from the integration of real-time operational data. Financial reports could now be instantly retrieved in compliance with VAS standards, enabling faster decision-making and cost control.

After the “main system adjustment” phase, Anna Eyewear expanded its focus to longer-term goals: customer relationship management, employee care, and building an omnichannel sales platform. Each step was carefully considered regarding the team’s absorption capacity and market timing. Even during the project’s peak period around the Tet holiday, both parties flexibly coordinated training and night support schedules to avoid disrupting business operations.

Results after 7 months: From operational refinement to a foundation for growth

May 2025 marks a significant milestone as the Odoo ERP system officially went live at Anna Eyewear. The changes were evident not only in the software but also in the entire chain’s streamlined and transparent operations.

In the stores, the customer experience was noticeably improved, with faster checkout processes and accurate promotions. Inventory checks and coordination between branches became smoother, reducing data discrepancies and saving processing time.

At the management level, the leadership team could now monitor financial, operational, sales, and profit data in real time. Standardized and continuously updated reports became strategic decision-making tools rather than mere “end-of-period summaries.”

More importantly, Odoo provides a solid foundation for the future, enabling expansion, omnichannel integration, loyalty program deployment, and the development of a comprehensive eye care ecosystem.

“Over seven years ago, when we had only 1-2 stores, Anna Eyewear had a dream: to own a customized software system tailored to our brand’s needs and development orientation. Today, that dream has come true. It has been a long journey with countless efforts, and we couldn’t have done it without Odoo and our implementation partner, A1 Consulting,” shared Mr. Tuân.

Mr. Phạm Nông Thanh Tuân poses with the A1 Consulting implementation team during the Go-live ceremony held on May 12, 2025

From leadership vision to internal collaboration

A successful digital transformation project requires not only an optimal software solution but also a visionary leader who can steer the strategy and inspire with sincerity.

At Anna Eyewear, Mr. Tuân Phạm, the General Director, was the driving force behind this change. Anna Eyewear has approached digital transformation in a very modern way. They have created a culture and incentive mechanism that empowers employees to take ownership and actively participate in bringing about change during the digital transformation process. This approach has been instrumental in ensuring not only a smooth implementation but also a positive reception from the internal team.

Moreover, Anna Eyewear’s digital transformation journey was accelerated by the timely partnership with a retail industry-savvy technology partner who could delve into the core of operational and management challenges.

A1 Consulting is the only Gold partner of Odoo in Vietnam, specializing in ERP consulting and implementation for retail, manufacturing, and trading enterprises. With a team of experts combining technology and business process expertise, A1 Consulting is committed to accompanying businesses from strategy to operations, enabling effective and sustainable digital transformation.

Website: www.a1consulting.vn

Email: [email protected]

Hotline: (+84) 24 6662 3806