Core Central Real Estate: The Ultra-Wealthy’s Endless Race

It’s no coincidence that a penthouse in the iconic 432 Park Avenue in Manhattan, New York, once reached a staggering price of $90 million. In Tokyo, the districts of Chiyoda and Minato are where Japan’s elite are willing to pay any price for high-rise apartments offering views of the Imperial Palace or Tokyo Bay, with prices ranging from $30,000 to $60,000 per square meter.

Savills’ Prime Residential Price Forecasts 2025 report predicts strong growth in prime residential prices in central cities this year, ranging from 4% to 9.9%. According to Savills, while many real estate segments are affected by market fluctuations, “core assets” in central areas remain resilient, maintaining some of the highest absorption rates in the market.

Core central real estate remains a top market attraction. (Photo: Istock)

According to experts, several factors contribute to the appeal of core central real estate projects. Notably, it’s the prime location, panoramic views of the city center, and if it overlooks a river or the sea, it becomes an even more significant advantage. Add to that, unique and exquisite designs create both aesthetically pleasing and scarce properties.

This combination of difficult-to-replicate factors gives core central real estate a special appeal and “unreplicability,” ensuring sustainable value enhancement. Market data and realities undeniably show that core central real estate is never a game for the masses.

In Vietnam, after the core areas of Hanoi and Ho Chi Minh City have almost reached their limits, the upper class is now hunting for elite real estate in the very heart of vibrant and rapidly developing cities like Da Nang.

Capital is noticeably flowing into dynamic cities like Da Nang. (Photo: Kim Lien)

Da Nang boasts a collection of natural wonders, including rivers, mountains, seas, and forests. The city is also on the cusp of a significant launchpad with the development of the region’s first free trade zone and a world-class financial center. The upcoming merger with Quang Nam will establish Da Nang as a centrally-governed city with two airports, two seaports, and a host of valuable tourism resources, modern urban and transport infrastructure, etc. These favorable conditions will attract domestic and foreign investment, fostering comprehensive development in infrastructure, services, and real estate.

Consequently, Da Nang will continue to attract international entrepreneurs and experts, generating high demand for premium housing and luxury apartments with international-standard services.

Many major cities worldwide have proven that when a city undergoes a significant transformation, such as becoming a financial center or a free trade zone, real estate in the city’s core becomes a strategic asset sought after by the elite. Dubai is a prime example with Jebel Ali, and Singapore has its Marina Bay. Da Nang is emerging as a regional powerhouse due to its remarkable integration and development policies.

Sun Solar Residence – A Limited Edition Legacy Asset

While the demand for core central real estate in large cities is always high, the supply is limited. In this context, the arrival of the masterpiece Sun Solar Residence has provided a much-needed “solution” to the market’s thirst by occupying a central location within the center, a place everyone would want to call their own.

This prime location is Le Duan Street – one of the most expensive silk roads in Da Nang. Sun Solar Residence is conveniently located just 300 meters from Han River Bridge, sitting on the backbone of trade connecting the eastern and western banks of the Han River and the heart of Hai Chau District. This area has almost no land available for real estate development, making Sun Solar Residence’s position and value truly “unreplicable” and “irreplaceable.”

Sun Solar Residence leaves its mark with a prime location by the Han River. (Illustrative image: Sun Property)

What’s more, Sun Solar Residence comprises just one tower with 256 long-term ownership apartments, offering a premium standard, million-dollar views, and embracing the Han River’s mesmerizing beauty and the vibrant city life of Da Nang. This means only 256 keys will be handed to their owners.

Developed by Sun Property (a member of Sun Group), Sun Solar Residence promises to become the “symbol” of upscale living in the heart of Da Nang. The tower’s architecture draws inspiration from the Non Nuoc legend, featuring modern designs that are both sleek and steeped in cultural heritage. The living space at Sun Solar Residence is like a private “oasis” for a community of elite residents. The project comprises 20 floors and three basements, integrating a multi-layered security system operating 24/7 to ensure an absolutely safe living environment.

The project consists of one tower with 256 long-term ownership apartments. (Illustrative image: Sun Property)

World-class amenities include a vibrant commercial podium, a four-season swimming pool, a gym, yoga and spa facilities, and a kids’ club. Each apartment is equipped with high-end built-in furniture from renowned brands such as Hafele, Toto/Grohe, and Daikin/Mitsubishi/Panasonic. Residents can also enjoy creative freedom in designing their spaces according to their aesthetic tastes and personalities and indulge in their passion for “height” by savoring the daily beauty of the romantic Han River and the city’s sparkling lights from the bridges.

Owning a key to a Sun Solar Residence apartment means that every day, the owner gets to experience a five-star resort-style lifestyle in the heart of Da Nang, affirming their social status. Additionally, with their registered address in Hai Chau District, residents of Sun Solar Residence hold a “golden ticket” to access the city’s top-tier public schools, leading the way in terms of educational quality.

The living space at Sun Solar Residence is developed to premium resort standards. (Illustrative image: Sun Property)

With superior design and investment quality from Sun Group, Sun Solar Residence is a highly sought-after project in the heart of Da Nang. More than just a place to live, each apartment at Sun Solar Residence is also a legacy asset, increasing in value over time. Surveys by the real estate developer Sun Property also show that compared to the price level of core central real estate in Hanoi and Ho Chi Minh City, Da Nang is still 50-70% lower, presenting an attractive value appreciation potential for savvy investors.

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