The Resurgence of Vietnam’s Cotton Bud Empire

Founded in 1960, is one of the rare and enduring Vietnamese brands that has thrived for over six decades. This 65-year journey is not just about consistently delivering quality medical products to consumers, but also about preserving trust and constant innovation.

From Family Medicine Cabinets to a National Health Symbol

Born in a time of hardship in Vietnam, was once considered a pride of the domestic healthcare industry. Without flashy media campaigns or loud promotions, the brand quietly found its way into most hospitals, clinics, and medicine cabinets of millions of Vietnamese families.

The 65 years of development is not just a number, but a testament to the resilience and dedication of the company. Throughout this journey, has remained true to its mission of sustainably and responsibly caring for community health. Looking forward, aims to become a leading enterprise in essential hygiene products in Vietnam.

has been expanding into personal care products, maintaining high quality and strict standards.

constantly innovates to adapt to the times. From traditional medical products, the brand has expanded into personal care lines such as makeup remover pads, masks, and face towels. The common thread among these products is their adherence to stringent medical standards—the core strength that has built ‘s reputation over the decades.

Additionally, the company has invested in upgrading its production technology, notably the spunlace technology imported from Europe, which makes the cotton fibers softer, stronger, and lint-free. The cotton cooking technology has also been improved to ensure products meet medical standards in terms of whiteness, absorbency, and cleanliness.

Bông Bạch Tuyết’s personal care products are produced according to medical standards and quality.

Regaining Glory through E-commerce

Although has been a familiar brand to generations of Vietnamese, it has also faced challenging periods. After transitioning to a joint-stock model, the company faced intense competition from domestic and international brands, while consumer behavior was rapidly evolving.

The turning point came when the brand decided to embrace change and expand into e-commerce. Within just three years of joining e-commerce platforms, witnessed a strong resurgence.

In three years, their makeup remover pads became the top-selling product on Shopee, outperforming many international competitors. Other products like masks, cotton swabs, and face towels were also well-received, as they maintained medical standards while remaining accessible and convenient for daily use.

The brand quickly achieved impressive business results on Shopee.

The strategy of diversifying the product portfolio, combined with the power of digital platforms, helped gradually regain its position. This was not just a revival of an old brand, but a comeback of a symbol deeply connected to the memories and trust of generations of Vietnamese.

Livestream Celebrating Vietnamese Brands, by Vietnamese, for Vietnamese

Continuing its journey, is now writing a new chapter by connecting deeper with consumers through its participation in the Tinh Hoa Việt Chung Sức livestream program. This is not only an opportunity for to share its story but also a chance for consumers nationwide to experience their products, such as makeup remover pads, dry towels, and masks, at exclusive prices.

In addition to the “made-in-Vietnam” products, the livestream also offers attractive promotions like a 25% discount voucher, a chance to share 9 million Shopee Xu, and a ShopeePay voucher of 30,000 VND off for orders over 99,000 VND.

In collaboration with Shopee, shares inspiring stories of “Vietnamese using Vietnamese products” and offers exclusive deals.

Mark your calendars and tune in to the Tinh Hoa Việt Chung Sức livestream featuring , along with S:kin Heritage and Baresoul brands, on June 15 at 11 AM via https://shopee.vn/m/TinhHoaVietChungSuc.