This campaign is the next step in our journey to redefine the role of life insurance. It’s not just about financial protection, but also inspiring our customers to take control of their lives and pursue their passions. FWD believes that individual differences enrich life experiences and create unique imprints that set each customer apart.
“Live Life to the Fullest” is FWD’s new campaign, spreading a powerful message about embracing individual uniqueness and encouraging everyone to live life on their own terms.
A notable highlight of this year’s campaign is the personalization of the “play button” symbol, which has been a familiar icon of FWD’s “Live Life to the Fullest” spirit over the years. This change not only showcases our respect for individual uniqueness but also emphasizes our efforts to promote a proactive lifestyle and create positive impacts in the community.
Mr. Phuong Tien Minh, General Director of FWD Vietnam, shared: “At FWD, every person has a unique story worth cherishing. Life insurance is not just a safety net but also an empowering tool, helping customers live life to the fullest and embrace their true selves. ‘Live Life to the Fullest’ is our strong message as we accompany and understand the diverse needs and lifestyles of our customers.”
The “Live Life to the Fullest” campaign also marks the beginning of new products and services from FWD in 2025, focusing on differentiated and personalized experiences. This contributes to building a youthful, approachable, and empathetic insurance brand image, where every customer is heard and accompanied on their journey to live life on their terms.
FWD is a leading life and health insurance group present across Asia, serving almost 30 million customers in 10 markets, including BRI Life Indonesia. With a customer-led, digital-first approach, FWD delivers simple, accessible, and innovative insurance solutions. Established in 2013 with a vision to change the way people feel about insurance, FWD now has operations in some of the world’s most dynamic insurance markets. FWD Vietnam was established in 2016 and is a member of the FWD Group.
“Unleashing the Power of Insurance: Empowering Banks to Take the Leap.”
The insurance market can only truly thrive and develop sustainably when there is a proactive approach to engaging with the underserved, reaching out to new customer segments, and addressing unmet needs.
Expanding the Ecosystem: VPBank Gears Up for Accelerated Growth
At the 2025 Annual General Meeting of Shareholders, VPBank asserted its ambitious growth target of 30-35% annually over the period of 2026–2029. To materialize this strategy, the bank is set to enhance synergy within its comprehensive financial ecosystem, along with introducing two new pivotal pieces—life insurance and fund management.
“Techcombank: Aspiring to be the Leading Comprehensive Financial Group in the Region.”
“Techcombank is undergoing a remarkable transformation, positioning itself to become a leading financial services group. With a comprehensive range of financial products and services on offer, the bank aims to create an integrated ecosystem where customers can access all their financial needs from a single platform. This ambitious endeavor underscores Techcombank’s commitment to delivering unparalleled convenience and an enhanced customer experience.”
The Ultimate Guide to Techcombank’s Insurance Masterplans
Anticipating the potential in the insurance sector, Techcombank plans to invest over VND 1,300 billion in two insurance companies.
Prudential Vietnam and HSBC Vietnam: Forging a Dynamic Bancassurance Alliance
Prudential Vietnam and HSBC Vietnam are proud to announce a strategic bancassurance partnership, combining their expertise to offer tailored financial solutions for the country’s burgeoning affluent market. This collaboration marks a significant step forward in providing comprehensive and innovative financial services to Vietnam’s high-net-worth individuals and families.
