In just three days, K-pop royalty G-Dragon will be returning to Vietnam after a 13-year hiatus with a highly anticipated performance in Hanoi. Fans have been eagerly snapping up tickets and booking accommodations near the Mỹ Đình National Stadium, the venue for this exciting event.
G-Dragon is set to perform in Vietnam
For K-pop enthusiasts, choosing accommodations close to the event venue is a convenient option, especially for those traveling from other regions to an unfamiliar city. As a result, lodgings near Mỹ Đình Stadium have seen an increase in bookings as fans scramble to secure rooms for the concert.
A quick search on Agoda for accommodations on June 18 reveals that the average price for June 21, the day of the event, is higher compared to other dates in the month. This indicates the significant impact G-Dragon’s presence is having on the accommodation market.
June 21 sees the highest hotel prices this month
Indeed, a closer look at daily rates from various 3- to 4-star hotels on Traveloka shows a noticeable increase in prices for June 21, with rates starting from 200k VND for a one-night stay.
Accommodations near Mỹ Đình Stadium raise their prices for June 21
Moreover, some lodgings within a 10km radius of the stadium, approximately a 15- to 20-minute drive away, are already fully booked for the night of the concert. This means that even fans with a budget may struggle to find available rooms at reasonable rates.
Accommodations for June 21 are fully booked
Additionally, the hotel where BLACKPINK stayed during their Hanoi tour in 2023 has also increased its rates for June 21, as observed on Traveloka. A search on Agoda reveals that this hotel is fully booked from June 20 to 22.
BLACKPINK’s former hotel also raises prices and is fully booked for June 21
Some hotels and homestays have been quick to capitalize on this trend since mid-May, incorporating G-Dragon’s name into their promotional posts on fan pages, both in titles and room descriptions, such as “The ideal lodging for G-Dragon’s concert night” and “GD fans will love staying here.” This can be seen as a clever marketing strategy that creates a sense of connection with the fan community, appealing to fans’ desire to fully immerse themselves in their idol’s world.
G-Dragon’s upcoming performance in Vietnam is expected to boost local tourism, similar to the BLACKPINK effect witnessed in 2023. From the rapid sell-out of concert tickets to the widespread increase in accommodation prices, G-Dragon’s influence is undeniable.
