In just three days, K-pop royalty G-Dragon will be returning to Vietnam after a 13-year hiatus with a performance in Hanoi. Fans have been flocking to purchase tickets and book accommodations near the Mỹ Đình National Stadium, the venue for the event.
G-Dragon is set to perform in Vietnam
For K-pop enthusiasts, choosing accommodations near the event venue is more convenient for traveling, especially for fans coming from other areas who are unfamiliar with the local area. As a result, lodgings near Mỹ Đình Stadium have also been bustling with fans eagerly hunting for rooms to facilitate their attendance at the show.
According to a search for accommodations on June 18 on the Agoda website, the price of rooms for June 21, the day of the event, is higher on average compared to other days in June. This indicates the intense popularity of G-Dragon and his impact on the accommodation market.
Hotel prices on June 21 are the highest this month
Specifically, daily accommodation costs at hotels have been recorded at higher rates for June 21 compared to other dates, as seen on the Traveloka website. Hotels ranging from 3 to 4 stars have increased their fees by 200k VND or more for a one-night stay.
Accommodations near Mỹ Đình Stadium increase prices for June 21
Moreover, some lodgings within a 10km radius, about a 15-20 minute drive from Mỹ Đình Stadium, are already fully booked, and some even have only 1-2 rooms left for that day. This implies that even fans with a budget may not be able to secure a room at a reasonable price.
Accommodations for June 21 are fully booked
Additionally, the hotel where BLACKPINK stayed during their Hanoi tour in 2023 has also increased its rates compared to other nights, as seen on Traveloka. When checking Agoda, this hotel is completely booked from June 20 to 22.
The hotel where BLACKPINK stayed also has higher rates and is fully booked for June 21
Some hotels and homestays have quickly capitalized on this trend since mid-May, proactively incorporating G-Dragon’s name into their promotional posts on their fan pages, from titles to room descriptions, such as: “Ideal accommodation for G-Dragon’s concert night,” “GD fans will love staying here,” and more. This is seen as a smart marketing strategy to create a sense of closeness with the fan community, appealing to the psychology of fans who want to “fully immerse themselves in their idol’s world.”
G-Dragon’s upcoming appearance in Vietnam is predicted to boost Vietnamese tourism, similar to the effect of BLACKPINK’s visit in 2023. From the quick sell-out of concert tickets to the across-the-board increase in accommodation prices, G-Dragon’s influence is undeniable.
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