“Shark” Phú Reveals a Shocking Secret: Sunhouse Exports Tens of Millions of Products, Conquering Some of the Most Demanding Markets Globally, Yet Remains Absent From Vietnam’s Real Estate Projects.

Sunhouse Chairman, Nguyen Xuan Phu (Shark Phu), points out that consumers often associate high quality with household and furniture products originating from countries like Germany, Italy, and Japan. As a result, large real estate investors tend to favor foreign brands when furnishing their apartment complexes.

However, it’s important to note that many products bearing the “Made in Germany” or “Made in Italy” labels are actually imported from China at a low cost and sold at a significant markup.

“The reality is that developed countries no longer produce consumer goods. 100% of German-branded pots and stoves are made in Vietnam and China. Sunhouse, for instance, exports 13 million non-stick pans to Japan, a country that no longer has any factories producing such items,” says Mr. Phu.

Mr. Phu emphasizes a simple yet often overlooked fact: while consumers focus on country of origin, the most critical factor is the enterprise’s quality management system. A company without proper controls will produce defective products, regardless of where they are made. Conversely, a well-organized system ensures consistent quality, wherever the production takes place.

Sunhouse’s “Make in Vietnam” products have met international quality standards, allowing them to enter over 20 countries and territories, including demanding markets like the US, Japan, Canada, Mexico, and South Korea. To penetrate these markets, products must not only be of superior quality but also competitively priced.

Despite their success in these challenging markets, Sunhouse products face an uphill battle when it comes to being included in significant Vietnamese real estate ventures. Shark Phu attributes this to Sunhouse’s well-known brand and transparent pricing strategy, which leaves no room for price gouging.

“For instance,” explains Mr. Phu, “a German-labeled induction cooker might be priced at 10-20 million VND, while the actual import cost from China is only 2-3 million VND. In contrast, Sunhouse products are affordably priced, leaving insufficient margin for the investors to make substantial profits. This is the main reason why Sunhouse struggles to penetrate these large projects.”

According to Shark Phu, high-end apartment projects often deceive consumers by attaching foreign labels to their products, creating the illusion of exclusivity and high value. In reality, the actual worth of these products is far lower than perceived.

Sunhouse is considering wholesale deals with real estate investors for household appliances and electrical goods. However, to make this a reality, they must first change consumers’ mindset to prioritize quality over branding.

Shark Phu expresses his hope that as consumers become more aware and demand genuinely superior products, investors will have no choice but to change their approach. He emphasizes the need for collaboration between the media, government agencies, and consumers themselves to bring transparency to the market and build trust in reputable brands. “Sunhouse aims to build trust through genuine quality, not commercial gimmicks,” asserts Mr. Phu.

To protect consumers and promote Vietnamese brands like Sunhouse, Shark Phu underscores the critical role of a robust national quality management system. Without tight controls, counterfeit and substandard goods will continue to proliferate, harming both consumers and legitimate businesses. He calls for a united front between enterprises, the media, and the government to establish a transparent market where reputable brands can thrive.

Over the past 25 years, Mr. Phu admits that Sunhouse products have not been perfect. There have been flaws and areas for improvement. However, he is confident that each year brings progress and refinement. “Our goal is to ensure that any product bearing the Sunhouse name guarantees quality, regardless of its place of manufacture. We strive to establish Sunhouse as a trusted brand, synonymous with Vietnam’s manufacturing prowess on the global stage,” Mr. Phu concludes.

“We aim for our ‘Make in Vietnam’ products to be a symbol of quality, and with Sunhouse’s mark, we aspire to represent Vietnam in the global household and manufacturing industries,” Mr. Phu asserts.