SkyM – Competitive Advantage with Priceless Views of the Bay and Lake Fountains

Vision: From Privilege to Competitive Advantage of Luxury Apartments

As the real estate market undergoes a significant restructuring, assets with the potential for sustainable capital gains and profitability are becoming the top choice for savvy investors. According to experienced experts, the value and potential of an apartment are determined not only by the number of floors, area, or amenities but by what makes people willing to pay more: the view.

According to a survey by Knight Frank, the price of real estate with a water-oriented view can be 20-30% higher, even double that of regular products. This trend is even more prominent in coastal tourism hubs, where a sea or bay view is always a superior pricing factor. In fact, in Ha Long, InterContinental Ha Long Bay Resort – the first beachfront resort of InterContinental in Northern Vietnam, which started operations in the summer of 2025 – has recorded the highest interest in apartments and villas with bay views.

The valuable view is not only derived from the natural terrain – a scarce and non-replicable factor – but also enhanced by the developer’s creative thinking. In many major cities around the world, scenes overlooking water music shows, performance squares, or outdoor light stages have become the new “visual privilege,” thanks to significant investments in landscape, entertainment, and art amenities.

These visual privileges, created by a system of performing arts-focused amenities, have contributed to reshaping the concept of a valuable view in premium real estate.

While The Dubai Fountain, the world’s largest fountain at the foot of the Burj Khalifa, attracts thousands of tourists each evening, Las Vegas boasts the famous Bellagio Fountain on its vibrant boulevard, and Singapore is marked by Spectra, a light show at the iconic Marina Bay Sands. These landmarks have not only become distinctive night tourism destinations but also contributed to raising the rental and property values in their respective central areas to the highest in the region. In Vietnam, several urban areas have proactively developed music fountain stages and event squares, creating popular attractions that have significantly boosted the value of nearby real estate.

On the heritage bay of Ha Long, where coastal land is increasingly scarce, BIM Land is creating a large-scale landscape highlight: a 13.5-hectare water music and landscape complex in the central area of the Halong Marina urban area. Expected to operate this year, this space will become the region’s most dynamic music and light performance stage, with weekly regular shows and special programs during major holidays, designed as an outdoor art show to international standards.

The SkyM hotel-style apartment complex is becoming a bright spot in Ha Long’s real estate market in the first half of 2025.

Enhancing Living and Resort Experiences While Delivering Superior Business Efficiency

It is no coincidence that apartments with a view of the water music show at SkyM are becoming the focal point of interest in the market. The first value that the view brings is the exclusive living and resort experience. From the apartment balcony, residents and guests can directly enjoy the dazzling light and sound performances, admire the international-scale water music spectacle and the vibrant seaside square, and immerse themselves in the festival atmosphere right in their private space.

The SkyM balcony becomes a space to admire impressive artistic performances, providing a superior living and resort experience for owners and guests.

More than just an entertainment hub, the water music show is also a connector to Halong Marina’s key amenity chain: from Lotte Mart Halong commercial center, seaside square, pedestrian street, to culinary-shopping-entertainment complexes such as Chã Small Village and Bay Zone… This ecosystem not only continuously attracts a massive tourist flow but also creates a unique living experience for the local resident community.

The sunrise and sunset moments from the bay-view bedroom at SkyM are not only memorable but also help position it uniquely in Ha Long’s coastal real estate segment.

Thanks to its central location, convenient transportation infrastructure, and partnerships with leading travel partners in Ha Long, SkyM is expected to benefit from a diverse range of guests, from individual travelers to MICE groups and international tour packages. This is the driving force behind SkyM’s efficient exploitation of its accommodation potential and enhanced investment value in the medium and long term.

Additionally, SkyM scores points by ensuring transparent legal procedures and long-term land use rights – a crucial factor giving investors peace of mind about the potential for long-term price increases. Combined with the strong recovery of the resort real estate market and Ha Long’s tourism potential, SkyM possesses all the elements of a sustainable investment asset: generating stable cash flow and increasing value over time, making it one of the most prominent choices in Northern Vietnam’s tourism hub.