C-Holdings JSC, in collaboration with BHS Group, has organized a large-scale real estate livestream event on TikTok to introduce and sell apartments in the upcoming project, The Felix, located in the heart of Thuan An City, Binh Duong Province.
This marks a pioneering initiative in the Vietnamese market, as it was the first time that a “mega livestream” format was utilized for selling properties. During the livestream, viewers could interact directly, receive exclusive offers, and make purchases instantly.
Notably, Mr. Nguyen Quoc Cuong, Chairman of C-Holdings, joined the livestream alongside popular TikToker Be Duy and actor Hung Thuan. The event garnered significant engagement with 151,200 views, 31,100 comments, 1.4 million likes, and over 1,200 phone numbers left for consultation. Moreover, 517 booking requests were recorded during the livestream itself.
Prior to the event, Mr. Nguyen Quoc Cuong shared with the media that The Felix project is designed with a “luxury but affordable” orientation, targeting young homebuyers seeking modern designs and comprehensive amenities within their financial reach. He introduced the concept of “FIT HOME,” coupled with the FIT FUND subsidy program to alleviate financial burdens, allowing monthly payments as low as VND 3.9 million.
The Felix is a high-rise apartment project developed by C-Holdings JSC, chaired by Mr. Nguyen Quoc Cuong, also known as Cuong “Dollar.” The project is strategically located on Nguyen Du Street, Binh Hoa Ward, Thuan An City, Binh Duong Province, close to VSIP 1 Industrial Park and bordering Thu Duc and Di An cities. Spanning an area of approximately 9,465 square meters, The Felix comprises two 40-story blocks and one basement level, offering 1,200-1,300 apartments, including regular apartments, officetel, shophouses, and penthouses. The apartment sizes range from 45 to 85 square meters.
The expected selling price is VND 34-35 million per square meter, translating to approximately VND 1.5 billion for a two-bedroom apartment. Construction began in early 2025, with anticipated completion and handover in Q2 2027. Flexible payment methods are offered, including bank loans of up to 70% of the apartment value, with a 0% interest rate for 24 months or a fixed interest rate of 2.5% for the first three years.
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