8 Captivating Collections: Over 100 New Materials Infused with European Flair and Personalization
KES unveiled an impressive array of over 8 new furniture material collections at this year’s exhibition, introducing nearly 100 new wood, stone, fabric, and monochromatic hues developed according to the European design trends of 2026-2027. Among these collections, several stand out for their creativity, artistic inspiration, and clear application focus:
The Salone Collection (Melamine Signature Line): Evoking the artistic spirit of Milan, this collection boasts ultra-deep grain patterns and an impressive height of up to 2.7 meters.
The Maestro Collection (Melamine Series 6 & 9): Comprising “The French Collection,” “The Italian Collection,” and “The Synchronized Collection,” this trio draws inspiration from the masters of architecture and painting in France and Italy.
Melamine Series 6 & 9 – Extended: This extension introduces pastel shades, warm natural tones, and new grain patterns for a youthful, balanced, and trendy space.
The Master Collection (Melamine Master): Focusing on the Organic Modern and Refined Elegance styles, this collection is tailored for professional projects and endeavors.
Ton-sur-Ton Collection: Offering a tonal match between Laminate and Melamine, this collection facilitates easy coordination and expands high-tech applications such as curved edges and impact-resistant surfaces.
Laminate Plus: This premium line integrates advanced technologies for fingerprint resistance, scratch protection, dye resistance, and high gloss, catering to the demands of modern spaces.
3D Edge Band: Utilizing vacuum technology, this collection creates a dynamic block color effect, enhancing the expression of colors within a space.
Substrate Boards: A diverse range of substrate materials, including MDF, HDF, plastic boards, finger-jointed boards, and plywood, provides flexibility in processing, durability, and applications for various furniture products.
Discover KES’ 8 newest furniture material collections, now unveiled at Vietbuild Ho Chi Minh City 2025
KES presents its inspiring new collections at their exhibition booth
Synchronicity Born from Production Capacity and Scale
The KES booth at Vietbuild Ho Chi Minh City 2025 stands out not only for its meticulous design but also for the robust production foundation that backs it. KES currently operates 6 industrial wood factories, employing a closed-loop production process – from processing plantation timber to finished boards. This unique advantage enables KES to exert comprehensive control over product quality, from MDF/HDF substrates to coated boards like Melamine, Laminate, Acrylic, flooring, and furniture accessories. This holistic ecosystem ensures a consistent and synchronized material offering.
KES’ presence at Vietbuild transcends a mere exhibition; it serves as a testament to a Vietnamese brand steadily asserting its position through a comprehensive product ecosystem, a keen sense of trend, and international-scale production capabilities. In a dynamic market, KES demonstrates that it not only keeps pace but also actively shapes the living spaces of Vietnamese citizens.
The KES booth attracted a large number of visitors at Vietbuild Ho Chi Minh City 2025
The “Colors of Life” Workshop Series Captivates Industry Professionals
In addition to the exhibition area, KES hosted a series of specialized workshops titled “Colors of Life” at their booth. These workshops delved into the inspiration and development journey of the 8 new furniture material collections. Held continuously over 4 days from June 25-28, the workshops attracted over 200 guests from diverse fields, including architecture, interior design, manufacturing, construction, and material distribution.
KES conducts workshops to introduce their collections to customers
Health and Safety: The Core Value Behind Every Board
One aspect highly appreciated by customers is KES’ adoption of the Carb-P2/EPA (USA) standard for many of its products. With extremely low formaldehyde emissions, KES wood products ensure safety for enclosed environments, especially suitable for families with young children or elderly members. In a highly competitive market driven by price, KES’ commitment to quality and sustainability stands out as a notable differentiator.
As the furniture industry increasingly emphasizes the “beautiful, durable, and safe” criteria, KES’ pursuit of international quality standards and its flexible material solutions showcase a long-term vision and open up new opportunities for Vietnam’s industrial wood sector to make its mark regionally and globally.
