Each Journey is a Sincere Expression of Gratitude

For brands with a sustainable development orientation, investing in experiences for the distribution system is not just a way to recognize achievements, but also a long-term strategy to strengthen trust and inspire camaraderie. Kalpen Group, a household brand with many product lines that have obtained TÜV Rheinland (Germany) and Société Générale de Surveillance (SGS Switzerland) certifications, embodies this philosophy through its connective activities over the years.

A notable example is the recent appreciation trip to Hainan Island, China, organized by Kalpen in May 2025. Over 1000 agents and distributors from across the provinces had the opportunity to explore the beauty of the region known as the “Hawaii of the Orient” during this four-day immersive journey.

More than just a vacation, the program was designed with meaningful activities: from visiting sites in the Buddhist sanctuary of Nanshan, Da Dong Hai Beach, Atlantis Sanya, and Phoenix Island, to team-building exercises and local cultural explorations.

The highlight was an impressive Gala Dinner themed “Connecting for Development.” This special evening served as a meaningful gathering where Kalpen Group and their distributors reminisced about the journey thus far, cherished each accomplishment, and geared up for a promising 2025.

The event took place in a solemn atmosphere with the presence of Kalpen’s General Director, Mr. Vu Minh Tuan, along with the company’s leadership team. The Gala marked intimate moments of sharing, from artistic performances to interactive games and a surprise birthday celebration for guests born in the second quarter.

Company representative speaking at the gala before 1000 agents and distributors

According to the company representative, Kalpen views these trips as more than just business rewards; they are opportunities to rejuvenate, inspire, and collectively realign strategic directions. As consumers become increasingly discerning about product quality and brand values, building trust with the distribution system is fundamental to Kalpen’s ability to maintain market share and achieve long-term growth.

Quality Products – Strengthening Trust

In tandem with connective initiatives, Kalpen Group remains steadfast in its strategy to develop high-quality products. Several of the company’s signature lines, such as the Aris and Lipper pans, have obtained the Société Générale de Surveillance (SGS Switzerland) certification. Additionally, the Kalpen Kazler KZ1 and EM1 cookware sets, E3, E4, E8, and E9 tumblers, and KK9901 electric kettle, have earned the prestigious TÜV Rheinland (Germany) certification – one of the world’s most stringent standards for safety and quality, recognized in numerous countries.

Kalpen’s leadership and partners toast to the goal of sustainable development

For Kalpen, product certifications are not just technical commitments but also testaments to the brand’s reputation. The company is diligently working to expand its product testing to achieve the goal of having all its offerings meet these esteemed standards.

As consumers increasingly prioritize health and quality of life, especially when choosing daily household products, investing in quality is not just a responsibility for Kalpen but also an opportunity to cater to discerning customers who demand the highest standards of safety and user experience.

The program marks memorable moments

Beyond product quality, Kalpen places immense value on its network of agents and distributors, who play a pivotal role in delivering products to consumers. In 2024, Kalpen hosted a series of partner engagement events across Vietnam, including in Bac Ninh, Thai Binh, Hai Phong, Thai Nguyen – Bac Kan, Nghe An – Ha Tinh, and Hung Yen, attracting over 600 participants.

Through these gatherings, Kalpen not only introduced products and policies but also actively listened to feedback and understood the challenges faced by agents in each locality. The brand’s culture of open dialogue, transparency, and timely support has fostered a strong bond with its distribution system.

The trips foster unity and motivate growth

Previously, in June 2024, Kalpen organized a five-day, four-night trip to Taiwan for partners who demonstrated outstanding performance in 2023. This annual activity is an integral part of Kalpen Group’s long-standing strategy to foster unity and mutual development.

From inspiring journeys to a sustainable business philosophy, Kalpen is crafting a unique path: where every product is a promise to its users, and every partnership is an indispensable part of a prosperous future.

Kalpen Group Joint Stock Company

Address: D24-NV14, No. 37, New Urban Area on both sides of Le Trong Tan Street, Duong Noi Ward, Hanoi City, Vietnam.

Hotline – Zalo: 0901754147‬

Website: www.kalpen.vn

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