“Celebrating National Pride: SHB’s ‘Happiness is Being Vietnamese’ Campaign”

80 Years of Historic Milestones: Celebrating a Rising Vietnam

In harmony with the historic autumn days, SHB, with its leading bank mission, not only accompanies the country in its economic development journey over the past 30 years but also always presents in the nation’s crucial moments. Through this campaign, SHB aims to spread to customers, partners, and all employees a love for the homeland, a deep sense of gratitude, and happiness for living in a peaceful, free, independent, and prosperous country.

These are stories from glorious memories and proud moments recreated through a series of videos with historical witnesses—people who have accompanied the country throughout its 80 proud years. It not only evokes national pride but also inspires and urges the younger generation to nurture aspirations and forge determination as we step into a new era.

In parallel with the series of content, SHB will revisit landmarks associated with the historical significance of September 2nd, such as Ba Dinh Square, the August Revolution Square, and Dong Xuan Market. These stops are not only to reminisce about the nation’s sacred moments but also to contemplate the country’s changes over time, thus cherishing the past and being more conscious of building the future.

Moreover, the campaign also offers engaging activities on the Bank’s communication channels, such as branch gifts and inviting customers to design personalized t-shirts from the “Happiness is Being Vietnamese” gift collection. These activities are flexibly implemented both directly and online, providing opportunities for numerous customers, especially young people, to spread their love for their country and connect traditional values with modern breath.

All these contribute to an emotional, practical, and cohesive journey, in line with the main spirit: Happiness is Being Vietnamese.

The “Happiness is Being Vietnamese” Gift Collection and Special Offers

On the occasion of the 80th anniversary of National Day, SHB will launch a special promotion program, “Celebrating National Day – Receiving the ‘Happiness is Being Vietnamese’ Collection,” for customers nationwide.

Accordingly, when registering for or successfully transacting with products such as payment accounts, SHB SAHA application, international cards (debit and credit), consumer loans, savings, investments, and insurance, customers will immediately receive convenient gifts from the “Happiness is Being Vietnamese” collection.

The gift collection in this campaign is designed and produced by To He – a social enterprise established in 2006, specializing in providing creative handicraft, fashion, and gift products. With its strength in designing and executing high-quality gifts, To He has helped materialize SHB’s ideas into intimate, emotional, and nationally spirited gifts. Choosing To He as a partner also demonstrates SHB’s commitment to prioritizing collaboration with units that create positive values for the community.

40,000 Vietnamese-style gifts will be given to SHB customers during the National Day holiday

The “Happiness is Being Vietnamese” collection includes t-shirts, fabric bags, bandanas, thermoses, and lanyards, designed to commemorate 80 years of independence, serving as spiritual gifts conveying national pride and Vietnamese inspiration in every detail.

With over 40,000 gifts presented, SHB expresses its deepest gratitude to millions of customers who have accompanied the bank in building a happy and sustainable financial future. The more transactions customers make, the more opportunities they have to own additional gifts from the collection, corresponding to the number of products and services chosen and used at SHB. Besides being symbolic, each gift is also highly applicable in daily life, from personal spaces to inspiring community events celebrating the 80th anniversary of the August Revolution and National Day on September 2nd.

Especially, SHB offers an extra special gift from the collection to customers born in 1945 or whose birthday coincides with National Day. This gift is presented separately when customers perform any transaction at the counter during the program, in addition to the regular product policy gifts. It is SHB’s way of thanking those generations who have accompanied the country through its glorious historical journey.

For customers born on September 2, 1945, SHB proudly presents the complete “Happiness is Being Vietnamese” collection as a meaningful congratulation to those citizens born with independence, raised in a thriving era, and accompanied by the nation through historical changes.

“SHB hopes that the ‘Happiness is Being Vietnamese’ collection will not only be a tangible gift but also become a companion on customers’ journeys, from financial transactions to daily experiences,” said an SHB representative. “It symbolizes sharing, bonding, and the aspiration to build a prosperous future together, where happiness is nurtured by patriotism and the unity of millions of Vietnamese hearts.”

“Happiness is Being Vietnamese” is a humane message, a proud affirmation, and a nationally spirited statement. SHB believes that every Vietnamese, wherever they are, is happy and proud to live, contribute, and accompany the development of Vietnam. We are all happy to love and contribute to our country in our unique ways.