Trump Media’s Bitcoin stash makes up about two-thirds of its liquid assets. This news caused the company’s stock to surge 9% at the open on July 21, later settling at a 4% gain.
The portion of Trump’s stake in Trump Media – trading as DJT on the Nasdaq – is now worth nearly $2.3 billion.
This is the clearest sign yet of Trump and his family’s embrace of crypto. Per Forbes’ analysis in June, crypto now makes up a significant chunk of the former president’s net worth.
Former US President Donald Trump
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Trump’s previous skepticism has turned into a commitment to make the US the “crypto capital of the world.” He has taken concrete actions, such as signing an order to create a “national Bitcoin reserve,” appointing a “crypto czar,” and urging Congress to pass related laws.
Last week, Trump signed the GENIUS Act into law after its passage in Congress.
Aside from Trump Media, he’s also raking in millions from other crypto ventures, like the World Liberty Financial platform and the $TRUMP meme coin – launched just days before he took office.
The Trump family has earned approximately $500 million from World Liberty since September, according to Reuters.
A spokesperson for Trump stated that the president’s involvement with World Liberty is not an issue as the assets are managed by his son, Donald Trump Jr.
However, the assets in this fund still belong to President Trump, and he can reclaim them after his term ends in 2029.
Critics, including Democratic lawmakers and ethics experts, have warned that Trump’s dual role as president and crypto investor could lead to corruption.
“Trump could potentially profit from the very policies he’s putting forth,” the Democracy Defenders Fund remarked in an April 2025 report.
Prior to taking office in January, Trump transferred all his DJT stock to his son’s management. Since then, Trump Media has successfully pivoted to crypto and financial services.
Initially, the company’s main product was the Twitter-like social network Truth Social, which Trump himself uses but hasn’t been a significant revenue generator. Nonetheless, the company attracted thousands of retail investors during its IPO last year.
In late January, the company launched the fintech brand Truth.Fi and invested $250 million in Bitcoin. In March, they partnered with Crypto.com to create investment funds.
In late May, the company raised over $2.3 billion by selling stock to about 50 large investors, with the funds earmarked for Bitcoin purchases.
The July 21 announcement came as Bitcoin hit a new all-time high, surpassing $120,000 USD, fueled by expectations that Congress would pass new crypto-friendly legislation.
Trump Media CEO Devin Nunes stated, “We are executing on our previously announced plan to purchase Bitcoin.”
“These Bitcoins provide the company with financial flexibility while also providing a hedge against a portion of the inflation and geopolitical headwinds that have disrupted global markets in recent years,” Nunes explained.
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