80 Years of Historic Impressions: A Portrait of a Vibrant Vietnam
In harmony with the historic autumn days, SHB, with its mission as a leading bank, not only accompanies the country in its economic development journey over the past 30 years but also always presents in the nation’s important milestones. Through this series of activities, SHB aims to instill in its customers, partners, and employees a profound love for the homeland and a sense of gratitude and happiness for living in a peaceful, free, independent, and prosperous nation.
These are stories from glorious memories and proud moments recreated through a video series featuring historical witnesses – individuals who have accompanied the country throughout its 80 proud years. It not only evokes national pride but also inspires and urges the younger generation to nurture their aspirations and forge their determination as they step into a new era.
SHB spreads patriotic spirit and love for the homeland through meaningful activities on September 2nd
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Alongside the video series, SHB will revisit landmarks associated with the historical significance of September 2nd, such as Ba Dinh Square, the August Revolution Square, and Dong Xuan Market. These stops are meant not only to reminisce about the nation’s sacred moments but also to reflect on the country’s transformations over time, thus fostering a deeper appreciation for the past and a heightened sense of responsibility for building the future.
Additionally, the campaign features engaging activities on the bank’s communication channels, including gift-giving at branches and inviting customers to design personalized t-shirts using the “Happiness is Being Vietnamese” gift collection. These experiences are flexibly implemented both offline and online, offering a wide range of customers, especially the youth, opportunities to spread their love for the nation and connect traditional values with modern vibes.
All these elements contribute to an emotional, meaningful, and cohesive journey that aligns with the main spirit: Happiness is Being Vietnamese.
“Happiness is Being Vietnamese” Gift Collection and Exclusive Privileges
On the occasion of the 80th anniversary of National Day, SHB will launch an exclusive promotion named “Celebrate National Day – Receive the ‘Happiness is Being Vietnamese’ Collection” for customers nationwide.
Accordingly, when registering for or successfully transacting with products such as payment accounts, the SHB SAHA application, international cards (debit and credit), consumer loans, savings, investments, and insurance, customers will immediately receive convenient gifts from the “Happiness is Being Vietnamese” collection.
The gifts in this campaign are designed and produced by To He, a social enterprise established in 2006, specializing in creative handicrafts, fashion, and gift products. With its expertise in designing and executing high-quality gifts, To He has helped materialize SHB’s ideas into intimate, emotionally rich, and patriotic gifts. The choice of To He as a partner also demonstrates SHB’s commitment to prioritizing collaboration with entities that create positive values for the community.
 40,000 patriotic gifts will be presented to SHB customers during the National Day holiday
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The “Happiness is Being Vietnamese” collection includes t-shirts, fabric bags, bandanas, thermoses, and lanyards, all designed to commemorate 80 years of independence. Each item in the collection conveys national pride and Vietnamese inspiration in every detail.
With over 40,000 gifts, SHB expresses its deepest gratitude to millions of customers who have accompanied the bank on the journey towards a happy and sustainable financial future. The more transactions customers make, the more opportunities they have to acquire additional gifts from the collection, corresponding to the number of products and services they choose to use at SHB. Besides their symbolic value, these gifts are also highly practical for daily life, be it in personal spaces or inspiring community events celebrating the 80th anniversary of the August Revolution and National Day on September 2nd.
Especially, SHB offers an extra special gift from the collection to customers born in 1945 or whose birthday coincides with National Day. This gift is presented separately when customers perform any transaction at the counter during the program, in addition to the regular product policy gifts. It is SHB’s way of expressing gratitude to the generations that have witnessed the country’s historic journey.
For customers born on September 2, 1945, SHB proudly presents the complete “Happiness is Being Vietnamese” collection as a meaningful birthday gift to citizens who were born on the day of independence, grew up with the times, and accompanied the nation through historical changes.
“SHB hopes that the ‘Happiness is Being Vietnamese’ collection will not only be a tangible gift but also a companion on customers’ journeys, from financial transactions to daily experiences,” said a representative of SHB. “It symbolizes sharing, bonding, and the aspiration to build a fulfilling future together, where happiness is nurtured by love for the homeland and the unity of millions of Vietnamese hearts.”
“Happiness is Being Vietnamese” is a humane message, a proud affirmation, and a patriotic declaration. SHB believes that every Vietnamese, wherever they are, is happy and proud to live, contribute, and accompany the development of Vietnam. We are fortunate to love our country and contribute to its progress in our unique ways.
The Innovation Renaissance: From Policy to Practice
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The CPI for the first seven months is estimated to increase by 3.2-3.3%.
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“Financial Institutions Embrace the Digital Asset Revolution”
The legalization of digital assets marks a pivotal moment in Vietnam’s legal history. As the regulatory framework evolves, investment appetite from financial institutions is already evident, with many proactively laying the groundwork and poised to enter the market when the proverbial green light shines.
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