For over two decades, this humanitarian spirit has been carefully preserved and cultivated, now strongly continued and spread by The Hoa Sen Home System through the Vietnamese Family Home program.
Looking back on the journey of more than twenty years, Hoa Sen Group has continuously affirmed its solid position in the construction materials industry, becoming a familiar name to millions of customers nationwide. Inheriting this foundation, Hoa Sen Home was born as a strategic transformation, carrying the core business philosophy of the Group, “Honesty – Community – Development.”
Just four years after its market entry, Hoa Sen Home quickly established itself with product quality, brand reputation, meticulous service, and especially leaving a deep impression with its humane community activities. One of them is the Vietnamese Family Home reality TV show. Besides being a sponsor, Hoa Sen Home is also an extended arm, bringing the stories of the children closer to the community.
So far, more than 30 billion VND has been awarded, and more than 1,000 children with special circumstances have been helped. Not stopping at the prize money, Hoa Sen Home also directly accompanies the program with practical support activities such as house repair, building new toilets, re-roofing… contributing to bringing a true home to extremely difficult families.

HOA SEN HOME CONTINUES THE MISSION OF SPREADING HAPPINESS TO THE COMMUNITY
Throughout more than three years of sponsoring Vietnamese Family Home, what drives Hoa Sen Home is not just the three letters “CSR” (corporate social responsibility) but a sincere desire to give opportunities to change the future for children lacking a complete family, helping them continue to nurture dreams and stand firm on the path of learning.
Thus, at each stop, the program marks a new milestone in the amount of donated money. However, greater than these numbers are the tears, laughter, and deep empathy for the less fortunate lives. This is also clear evidence of the strong influence of the humane values that the Vietnamese Family Home brings.
Through these very moments, the record for the amount of donated money was continuously broken in each locality, from Binh Thuan, Can Tho City, Bac Giang,… to the most recent in Da Nang City, which recorded more than 1.3 billion VND in direct support from the audience. This emotional journey is getting wider, attracting the companionship of thousands of golden hearts and millions of hearts towards a common goal.

Vietnamese Family Home was born not just as a reality TV show. For Hoa Sen Home, it is part of a long-term development strategy, combining business activities with social responsibility.
The Hoa Sen Home System representative said that they would try to take this journey further and longer because there are still many unfortunate circumstances, many families lacking meat in their meals, and many children in need of an opportunity to make their dreams come true.
FIRMLY ON THE MARKET, CONSISTENTLY ON THE HUMANITARIAN JOURNEY
On the development journey, Hoa Sen Home remains steadfast in pursuing its dual mission. In the market, it continuously strives to conquer the position of being the No. 1 Construction Materials and Furniture Supermarket System in Vietnam and a leading one in Southeast Asia. At the same time, in community activities, the System will continue to be a bridge of sharing and support for difficult circumstances to rise in life.
This is also the long-term development strategy of the Hoa Sen Home System, the mission that the Hoa Sen Group has been fostering for the past 24 years and will be strongly continued in the future journeys.
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