For over two decades, this humanitarian spirit has been carefully preserved and cultivated, now strongly continued and spread by The Hoa Sen Home system through the Vietnamese Family Home program.
Looking back on the journey of more than two decades, Hoa Sen Group has continuously affirmed its solid position in the construction materials industry, becoming a familiar name to millions of customers across the country. Inheriting this foundation, Hoa Sen Home was born as a strategic transformation, carrying the core business philosophy of the Group “Honesty – Community – Development.”
Just four years after its market entry, Hoa Sen Home quickly established itself with product quality, brand reputation, meticulous service, and especially leaving deep impressions with its humane community activities. One of them is the Vietnamese Family Home reality TV show. Besides being a sponsor, Hoa Sen Home is also an extended arm, bringing the stories of the children closer to the community.
So far, more than 30 billion VND has been awarded, and more than 1,000 children with special circumstances have been helped. Not stopping at the prize money, Hoa Sen Home also directly accompanies the program with practical support activities such as house repair, building new toilets, re-roofing… contributing to bringing a true home to extremely difficult families.

HOA SEN HOME CONTINUES THE MISSION OF SHARING HAPPINESS WITH THE COMMUNITY
Throughout more than 3 years of sponsoring the Vietnamese Family Home, what drives Hoa Sen Home is not just the three letters “CSR” (corporate social responsibility), but a sincere desire to give opportunities to change the future for children who lack a complete family, helping them continue to nurture dreams and be stronger in their studies.
Thus, at each stop, the program marks a new milestone in the amount of donation. However, greater than those numbers are the tears, laughter, and deep empathy for the less fortunate lives. This is also clear evidence of the strong spread of the humane values that the Vietnamese Family Home brings.
Through these very moments, the record for the amount of donation was continuously broken in each locality, from Binh Thuan, Can Tho City, Bac Giang,… to the most recent in Da Nang City, which recorded more than 1.3 billion VND in direct support from the audience. This emotional journey is getting wider, attracting the companionship of thousands of golden hearts and millions of hearts towards a common goal.

Vietnamese Family Home was born not just as a reality TV show. For Hoa Sen Home, it is a part of a long-term development strategy, combining business activities with social responsibility.
Hoa Sen Home system representatives said they would strive to take this journey further and longer, as there are still many unfortunate circumstances, many families lacking meat in their meals, and many children in need of a chance to make their dreams come true.
SOLID ON THE MARKET, CONSISTENT ON THE HUMANITARIAN JOURNEY
On the development journey, Hoa Sen Home remains steadfast in pursuing its dual mission. In the market, we continuously strive to conquer the position of being the No. 1 Construction Materials and Furniture Supermarket System in Vietnam and a leading one in Southeast Asia. At the same time, in community activities, the system will continue to be a bridge of sharing and empowering less fortunate circumstances to rise in life.
This is also the long-term development strategy of the Hoa Sen Home system, the mission that Hoa Sen Group has been fostering for the past 24 years and will be strongly continued in the future journeys.
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