According to NielsenIQ, Nutifood GrowPLUS+ has consistently maintained top market share positions in the revenue segment for powdered and ready-to-drink milk for children for the past six years (2019-2024). This is not only a rare achievement in the fiercely competitive milk market but also a testament to the trust and effectiveness of the product among consumers.
UNLOCKING CHILD NUTRITION WITH A SCIENTIFIC FOUNDATION
Globally, leading brands are increasingly embracing the trend of combining natural nutrition with scientific advancements to enhance the value of milk. Over the past decade, all innovations of Nutifood GrowPLUS+ have followed this guiding principle, studying the essence of developed countries to create the most comprehensive formulas for Vietnamese children.
The Nutifood Nutrition Research Institute Sweden (NNRIS), headquartered in Bjuv, is the “cradle” that creates Nutifood GrowPLUS+ nutrition solutions. To unlock child nutrition with a scientific foundation, NNRIS has closely collaborated with more than ten prestigious nutrition corporations, including BASF (Germany), DuPont (USA), DSM (Switzerland), Delori (USA), and Asahi (Japan), among others.
Simultaneously, NNRIS Sweden partners with the Ho Chi Minh City Institute of Nutrition (NRI-HCMC) to analyze data on the physical condition, taste preferences, and specific needs of Vietnamese children to create “appropriate nutrition” products. FDI is the term NNRIS uses for the essence of creating a foundation for “strong immunity and good digestion” – maximizing the retention of natural nutrients in milk and providing specialized nutrition for nearly ten product lines to support children’s comprehensive development.
To date, Nutifood GrowPLUS+ has developed powdered and ready-to-drink milk products for various young children, including Nutifood GrowPLUS+ Malnutrition (Red) to support weight gain and height growth, Nutifood GrowPLUS+ Picky Eaters (Green) to improve picky eating habits and promote healthy weight gain, Nutifood GrowPLUS+ Colostrum Lactoferrin to enhance immunity, Nutifood GrowPLUS+ Height Boosting (Silver) to support height development, Nutifood GrowPLUS+ Colos Immunel to boost immunity, and Nutifood GrowPLUS+ Digestion (Light Green) for healthy digestion and weight gain, among others.
In addition to researching components related to specific functions that match the physical condition of Vietnamese children, the NNRIS team also invests in studying flavors and sweetness, which significantly impact children’s taste preferences and mothers’ concerns. Specifically, the standard for powdered carbohydrates is reasonably adjusted to create a “delicious and happy” feeling – promoting adequate intake and absorption while assuring mothers with appropriate amounts that meet international standards.
This seemingly simple task is a complex equation perfected scientifically by NNRIS Sweden. A typical example is the Nutifood GrowPLUS+ Height Boosting (Silver) milk line, which balances intrinsic sugar from milk, added free sugar for a mild sweetness, and other carbohydrates to provide energy for children. The amount is carefully calculated to awaken the sweet taste buds on the tongues of children while ensuring compliance with recommendations from the World Health Organization (WHO) and the National Institute of Nutrition (Ministry of Health).
RAISING THE BAR FOR DOMESTIC MILK WITH INTERNATIONAL STANDARDS
Nutifood GrowPLUS+ earns the trust of mothers by adhering to international quality standards in every box of milk. The product inherits the essence of Sweden’s long-standing dairy agriculture and Singapore’s leading modern industry.
Originating from Sweden, Nutifood GrowPLUS+ not only benefits from scientific formulas developed by NNRIS but also undergoes stringent quality control by Nutifood Sweden. All products exclusively use imported raw materials, including milk powder, cereal powder, vitamin and mineral powder, and free sugars, sourced from reputable leading suppliers in Europe and the United States.
According to Nutifood Sweden’s representative, the company annually imports over 500 tons of raw materials from Sweden and more than 3,800 tons from Ireland, the Netherlands, Germany, and colostrum from the USA. Upon receiving the raw materials, Nutifood Sweden conducts thorough checks by comparing them with the analysis certificates (CoA) from the suppliers and performing additional tests in their modern in-house lab.
In Singapore, the ingredients are manufactured according to optimized formulas and packaged in a closed system within the high-tech SMC Nutrition factory. The plant has consistently received an “A” grade from the Singapore Food Agency (SFA) for safe formula milk production, attesting to the stringent and consistent quality of Nutifood GrowPLUS+.
The combination of various factors ensures that the nutritional value in each product meets international standards such as the European Union (EU), European Food Safety Authority (EFSA), Nordic Council of Ministers (NCM), Swedish Food Safety Authority (SFA), and the regulations of 18 other export markets.
With Nutifood GrowPLUS+, millions of parents can rest assured about the origin, quality, and international standards in every nutritional content and mild sweetness in each product.
[On Seat 17] ‘Why Opting for an SUV Makes Sense for Families with Young Children’
“According to expert Doan Anh Dung, families with young children should opt for SUVs or crossovers to provide a spacious and airy environment. With new regulations coming into force on January 1, 2026, children under the age of 10 will not be permitted to sit in the front seat. This means that larger vehicles with ample rear seating become a practical and safety-conscious choice for families.”
Eximbank Spreads Cheer: A Visit and Gift-Giving to Three Orphanage Shelters
On September 8, 2024, the Vietnam Export Import Commercial Joint Stock Bank (Eximbank) partnered with Thanh Nien newspaper to organize a visit and gift-giving event at three public social protection centers in Ho Chi Minh City.
The Spice Giant’s Journey for Vietnam’s Nutrition and Health
With a steadfast dedication to contributing to the health and happiness of Vietnamese society, Ajinomoto has consistently delivered high-quality products, the latest being the newly launched “Japanese-style Gyoza Dumplings.” The company is also committed to initiatives that aim to enhance nutrition and reduce environmental impact, striving to make a positive difference in people’s lives.
Nutifood Invests in an International Education System
In the near future, with investment from Nutifood, Anne Hill International School and Anne Hill Bilingual School plan to expand their educational offerings. In addition to their current preschool and elementary programs, the schools will introduce middle and high school education, providing a comprehensive learning journey for students.
Running with Herbalife at Vnexpress Marathon Nha Trang 2024
Get ready for an exciting sporting event in the beautiful beach city of Nha Trang! From August 9 to 11, 2024, Vnexpress, in partnership with Herbalife Vietnam, will be bringing you a thrilling sports extravaganza. This three-day spectacle promises to be an action-packed affair, offering a unique blend of sporting excellence and entertainment. Mark your calendars, as this is an event you won’t want to miss!
