“UKG Turns 8: Kalite’s Transformational Summer with Ultimate Solutions and Superb Deals”

The “Billion-Dollar Goldmine” in Vietnam

The Vietnamese market for home appliances is witnessing exponential growth. According to economic analysts, the market size is estimated to reach between $12.5 and $13 billion by 2025, with an annual growth rate of 6%.

The smart home appliance segment, in particular, is expected to surge due to rapid urbanization, coupled with a growing trend towards convenient and sustainable living.

This presents a “goldmine” of opportunities for domestic businesses, especially in the mid-to-high-end customer segment, which seeks integrated IoT and AI solutions that are also environmentally friendly.

Amidst this backdrop, local brands such as Kalite are seizing the opportunity to establish themselves by offering products that are not only of high quality but also align with the green consumerism and affordability trends in Vietnam.

UKG Group’s 8-Year Journey to Becoming a Leading Brand

Established on 08/08/2018, the UKG Group, which includes the Kalite brand, is evolving into a leading brand in the field of smart and premium home and kitchen appliances, meeting the ever-growing demands of consumers.

In just eight years, the UKG Group has experienced remarkable growth, with thousands of sales outlets. Our products are available in shopping malls, supermarkets, and numerous large electronics chains such as AEON MALL, Dien May Xanh, Lotte Mart, and Media Mart across the country.

“UKG Group has solidified its position in the market, and in the coming period, we aim to become the leading trusted brand in Southeast Asia in the field of home appliances and healthcare,” said Mr. Pham Van Quang, Founder and CEO of UKG.

Starting with products like air fryers, milk makers, and premium stainless steel cookware sets, Kalite has expanded its portfolio to include hundreds of models, incorporating advanced, smart, energy-efficient, and eco-friendly technologies.

Over the past eight years, Kalite has achieved impressive milestones, as evidenced by:

The secret to Kalite’s success lies in the combination of advanced technology, optimized design for Vietnamese users, and a reasonable pricing strategy.

As mentioned, to align with the green consumerism trend, Kalite prioritizes sustainability in its production processes. All Kalite products are manufactured with a focus on quality, helping to optimize cooking time and energy efficiency for a smarter and safer life.

In recognition of its achievements, Kalite has been honored with prestigious awards, including the Asia-Pacific Top Brand Award in 2022, the National Trusted Brand Award in 2024, and the Young Excellent Entrepreneur Award 2024 presented to Kalite CEO Hoa Bui. Additionally, Kalite’s air fryer was ranked among the Top Trusted Brands.

Kalite’s 8th Anniversary Campaign: “Kalite Station – Life Chill Mat, Like Summer”

To commemorate its 8th anniversary, Kalite launched the campaign “Kalite Station – Life Chill Mat, Like Summer,” conveying a message of experiencing a convenient, modern life, and nurturing holistic happiness.

With the image of the “Kalite Station” – a provider of energy for modern life, the campaign emphasizes the connection, convenience, and joy that Kalite products bring.

Chill Mat Station: Creates a clean and cool environment with smart air conditioners integrating advanced ION- technology, providing an ideal living environment for Vietnamese families.

Oil-Free Station: Elevates your dishes and preserves their flavors with air fryers and steam ovens equipped with Rapid Air technology.

Convenience Station: Lightens the load of household chores, helping “her” save effort and optimize the cooking experience with the URC815 rice cooker, which makes delicious crispy rice, and the URC612 with modern sugar-separating functionality.

Nutrition Station: Constructs a healthy, happy, and convenient life for busy families with the Kalite KCBV8P 8in1 grain milk maker.

Detox Station: Promotes inner beauty and enhances health and physique with the Kalite KSJ868 slow juicer, featuring a powerful DC motor that extracts up to 98% of the juice.

Kalite’s Explosive Promotions: A Heartfelt Token of Appreciation for Customers

To celebrate the 8th anniversary of the UKG Group, Kalite is offering the biggest promotion of the year, with discounts of up to 50% on various product lines and thousands of valuable gifts.

Join Kalite in continuing the journey of “Life Chill Mat, Like Summer” by visiting the nearest showroom or accessing www.kalite.vn to explore new products and take advantage of attractive promotions today!