Masan, a leading Vietnamese consumer goods company, showcased an immersive food and beverage experience at this year’s event, featuring its top brands, including Chin-Su, Nam Ngu, Omachi, and Vinacafé. These well-loved brands have been serving and elevating the daily lives of millions of Vietnamese families.
At this event, Masan also introduced WinEco, a pioneer in the socialization of clean vegetables in Vietnam. WinEco continuously applies modern agricultural technologies to produce VietGAP and GlobalGAP-certified products for domestic and international consumers.
Placing consumers at the heart of its strategy, Masan is driven by the long-term orientation of “Make Vietnamese foods global foods,” aiming to bring Vietnamese cuisine and products to the world.
Notably, the Nam Ngu fish sauce brand has made its mark in major markets such as the US, Japan, Australia, Russia, Taiwan, and China, and is now officially distributed in Costco supermarkets in South Korea. This showcases the global competitiveness of Vietnamese products in terms of both quality and sustainable development standards.
Speaking at the event, a representative from Masan shared, “We continuously innovate to better serve 100 million Vietnamese consumers and strive to promote Vietnamese cuisine to the world, catering to the 8 billion global consumers. Vietfood & Propack 2025 is an opportunity for Masan to demonstrate its commitment to accompanying the development of Vietnam’s food, beverage, and agriculture industries towards safety and sustainability.”
Masan’s presence at Vietfood & Propack 2025 underscores the company’s strategic vision to widely promote its image and leading products to domestic and international consumers and businesses, reinforcing its “Make Vietnamese Foods Global Foods” strategy.
Vietfood & Beverage – Propack Vietnam 2025 features 1,400 booths from 1,000 businesses across 20 countries and territories, offering investment promotion and sustainable trade cooperation opportunities.
Masan Fully Acquires Vinacafé Biên Hòa, No Longer Meeting Public Listing Standards
“Vinacafé Bien Hoa Joint Stock Company (HOSE: VCF) is stepping away from the limelight as a public company, with Masan now holding almost 99% of its capital. Despite this shift, the enterprise remains a formidable force, raking in impressive profits and boasting exceptionally high dividends. Its flagship product, Wake-Up 247, has further bolstered its reputation, securing a partnership as the official energy drink of the prestigious Manchester City F.C. in Vietnam.”
The Masan Way: Building a Powerful Brand
Building a strong and trusted brand is paramount for consumer retail businesses. Masan, a leading industry player, is one of the few domestic enterprises with a well-crafted brand-building strategy that has achieved success in Vietnam and made an impression on the international market.
“Stress-Busting Superfruit: How This 1,000sqm Garden Yields a Monthly Windfall”
Local farmers are continuously expanding the cultivation of this fruit.
Citrus Season Kicks Off in Phúc Trạch: Farmers Rejoice as They Count Their Fruits and Earnings
The residents of Huong Khe district in Ha Tinh province are busy with the harvest of Phu Trach grapefruit. This year’s yield is expected to reach nearly 23,000 tons, bringing in an estimated VND 600 billion.
