“Mobile World and Bach Hoa Xanh: A Dual Retail Powerhouse Aiming for Independent Listing”

Mobile World Investment Corporation (MWG) has unveiled its strategy for 2030, focusing on qualitative growth through optimizing existing platforms, personalizing experiences, integrating services, and regional expansion.

MWG will refrain from competing on price and instead focus on offering peace of mind, speed, exceptional experiences, and superior services. They will continue to develop their strategic product ecosystem, creating a “water flowing to low-lying areas” effect. The company will undergo a “less is more” restructuring, emphasizing agency and a thoughtful approach.

Evolving from pure retail, MWG aims to provide end-to-end product services, including sales, financing, warranty, maintenance, and upgrades. This holistic approach will generate new revenue and profit streams while increasing traffic and creating a unique, challenging-to-replicate business model. Additionally, MWG aims to become a consumer touchpoint, offering flexible and reliable financial solutions.

MWG will also launch its Super App, a multi-service platform that owns customer traffic, personalizes consumer behavior, and goes beyond the capabilities of a traditional e-commerce platform by excelling in after-sales service and offline services.

Independent Listing of The Gioi Di Dong/Dien May Xanh (MW) Chain

MWG affirms that The Gioi Di Dong/Dien May Xanh (MW) chain is poised for significant growth, challenging the notion of market saturation and unlocking new possibilities. This is the opportune moment to build upon its legacy and lead MW towards its 2030 growth trajectory, including expansion into Southeast Asia.

The company’s leadership and next-generation successors are prepared to embark on the journey toward the MW 2030 IPO. They aim to double their 2025 profit by 2030, maintaining a growth rate of over 15%/year.

The IPO is not aimed at fundraising but is a strategic move to enable MW to operate independently, with transparency, and at the right scale for each phase and chain. “This golden opportunity allows investors to join MW, leveraging its solid foundation and regional vision,” MWG’s leadership emphasized.

Starting with its first store on Nguyen Dinh Chieu Street, Ho Chi Minh City, in 2004, MW has become a powerhouse in mobile device and appliance retail, boasting thousands of stores and a market share of 50-60%. In the previous year, MW contributed nearly VND 90,000 billion in revenue to MWG.

Bach Hoa Xanh (BHX) Accelerates Its Listing Goal

MWG assesses that the Vietnamese market for food and FMCGs is substantial, approximately $60 billion, presenting a vast growth opportunity for Bach Hoa Xanh (BHX). The company’s management believes that now is the time for BHX to accelerate its 2030 vision and listing goals.

The rapid emergence of a new generation of consumers with novel shopping behaviors is reshaping the market. Customers prioritize convenience, speed, and health and safety concerns. This shift in preferences is driving a transition from traditional to modern retail channels.

BHX has successfully established a retail model for fresh food and FMCG that aligns with these new consumption trends, as evidenced by its effective operations in the last two years. Looking ahead to 2030, Bach Hoa Xanh is committed to entering a phase of robust growth, focusing on three strategic priorities:

(1) Aggressive revenue growth through (i) simultaneous expansion of offline and online channels and (ii) increased revenue from existing stores.

(2) Ensuring shelf quality and safety by forging stronger partnerships with reputable suppliers who are committed to maintaining quality, food safety, and stable production volumes.

(3) Improving profitability by (i) increasing revenue, (ii) continuously optimizing operations to the finest detail, and (iii) implementing a “Familyship” culture with suppliers to optimize costs and enhance efficiency for both BHX and its partners.