The Da Nang real estate market has witnessed a remarkable resurgence in transactions after five years of stagnation. Since the beginning of 2024, there has been a significant increase in the supply of and transactions for apartments in Da Nang. Notably, the market has become more vibrant recently with the merger of provinces and the commencement of numerous new projects, providing a strong impetus for the city’s real estate sector.
A survey of the market reveals that luxury apartment projects with prime locations, opulent amenities, and premium services are priced between 100 and 150 million VND per square meter. Notably, with prices ranging from 7,500 to 7,700 USD per square meter (equivalent to more than 200 million VND per square meter), the M Landmark Residence project is among the most expensive in Da Nang in Q2 2025.
While apartment prices have been continuously rising since the end of 2024, it was only in Q2 2025 that the land market in Da Nang started to pick up. Currently, the average price for land plots in Da Nang ranges from 35 to 60 million VND per square meter, depending on the location. This price is only half of that of luxury apartments being sold in the city center. Compared to the beginning of 2025, the price of a 100-square-meter land plot has increased by 200 to 300 million VND.
Mr. Tran Loi, director of a real estate exchange in Da Nang, stated that areas within the city such as Lien Chieu, Hoa Khanh, Hai Van, and Hoa Xuan have seen price increases of up to 30% compared to the beginning of the year. The upcoming implementation of several large-scale infrastructure projects in Hoa Xuan is further driving up property prices in the area, such as the 1,570-billion-VND interchange near Hoa Xuan Bridge and the river landscape improvement and lighting project for bridges connecting the Hoa Xuan urban area to the city center.
“The newly issued land price table following the merger, along with the expectation of urban development in an inter-regional direction, is adding fuel to the Da Nang market, which is already at a low price threshold. Especially with the 2024 Business Law prohibiting the subdivision and sale of land, meaning that no new subdivided land products will enter the market. This is the icing on the cake, causing investors to hunt for secondary investments, resulting in improved liquidity in old land projects and the scarce remaining supply,” affirmed Mr. Luu.

Riverfront land plots in Da Nang are attracting strong interest from investors in Hanoi and Ho Chi Minh City.
According to a report by Savills Vietnam, in the first half of 2025, the Da Nang market tended to focus on land, accounting for 91% of the total supply. Long-term investors revealed that some large investors will launch beautiful riverfront products, once considered a “reserved fund,” with complete planning and transparent legal procedures to catch this wave. This land fund, rarely found in Da Nang, was planned many years ago.
Market observations show that in the Cồn Dầu subdivision of the Hòa Xuân eco-urban area, 600 land plots were immediately sold out on the first day of launch. Mr. Nguyen Nguyen, a broker for this project, said that many Hanoi customers inquired about information the previous week, but by this week, the investor had sold out. Many investors expressed regret at missing the opportunity.
Not only land project plots but also residential plots of the local population have increased sharply recently. Ms. Phan Bay, a resident of Cam Le, Da Nang, shared that at the beginning of the year, someone offered 4 billion VND for her three-story, 130-square-meter house. Luckily, she hesitated and didn’t sell then. Now, someone has offered more than 5 billion VND, an unexpected increase.
Although the market is “hot,” transactions are mainly concentrated in certain areas. In addition, investors’ tastes have noticeably changed from the previous period. Instead of buying based on herd mentality or large-scale speculation, investors now pay more attention to legal aspects. Only land plots with clear red books are traded. Newly launched products with incomplete legal procedures are almost ignored by the market. Another difference is that this time, the money mainly comes from real buyers and long-term investors.
Notably, the Da Nang land market is also seeing new customers from the city’s wealthy, a small number from Hanoi and Ho Chi Minh City, hunting for land plots in central locations with beautiful and rare feng shui, as well as beautiful riverfront land funds that have not yet been sold and can be designed and built upon in the future instead of choosing ready-built houses in projects.
According to Mr. Nguyen Duc Lap, Director of the Institute of Real Estate Research and Training, the effect of a series of planning information and investment policies has created a clear psychological boost for the Da Nang market. In the short term, experts predict that Da Nang land prices could rise by at least 10% in the next two to three months, especially for land plots with beautiful locations, complete legal documents, and convenient infrastructure connections.
Nam Anh
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