“A Decade of Dedication: Empowering Vietnamese Consumers with Flexible Financial Solutions”

Empowering Dreams, One Step at a Time

Since its inception, SHBFinance has been on a special mission: to provide access to transparent and legal financial opportunities for those with legitimate financial needs who face numerous barriers in accessing banking services. With a team of over 5,000 employees, including nearly 3,500 direct sales professionals operating across the country, SHBFinance has been wholeheartedly accompanying and standing side by side with its customers nationwide.

Loans ranging from a few million to a few tens of millions of dong are not only a means to renovate houses, pay for tuition fees, or open a small eatery, but they also mark the beginning of a life with a clearer financial direction. SHBFinance remains steadfast in its strategy for sustainable development, placing empathy and customer accompaniment at its core. Each customer, with their unique story and circumstances, serves as an inspiration for SHBFinance to create highly personalized financial solutions—offering flexible loan conditions, streamlined disbursement processes, and convenient payment methods. These are not just financial products; they are tailored solutions that cater to each customer’s specific life needs.

Spreading Flexible and Accessible Financial Solutions through Authentic Voices and Stories

“With the loan package from SHBFinance, I was able to buy a new phone for work and also get additional health insurance for myself. This practical financial solution has helped me improve my current quality of life,” shared Mr. Doan Nhu Vy, a customer from Quang Nam. For him, the convenience, speed, and transparency of the loan process not only solved his immediate needs but also contributed to his long-term peace of mind.

In Kon Tum, Ms. Y Voi, the first-prize winner of the “Rước lộc to, Tết không khó” program, emotionally shared: “The 30 million VND loan I applied for was not for personal spending but a gift to help my sister go to Da Nang for her studies. I never expected to receive the disbursement so quickly, and now I’ve also won a prize three times the value of the loan. I sincerely hope that SHBFinance will continue to support the community in Mo Rai and other places so that they can improve their livelihoods and develop their lives.”

These real-life stories are vivid testaments to SHBFinance’s transformative journey—from a traditional finance company to a digital organization, with a customer-centric approach at its heart.

“We develop technology not only to improve operational efficiency but, more importantly, to enable people—whether in urban or remote areas—to access transparent, safe, and fast financial services. Customer satisfaction and loyalty are the ultimate goals of all SHBFinance’s actions,” emphasized Ms. Olena Khlon, CEO of SHBFinance.

Beyond a focus on technology, SHBFinance considers people the core of innovation. Ms. Nguyen Thi Anh Tuyet, Direct Sales Team Leader in the Eastern region, shared: “Each approved application represents a life story. I am proud that my work can help others get closer to their dreams.”

For employees working in the company’s frontline areas, the sense of attachment comes not only from the company’s welfare policies but also from the genuine value they find in their daily work. Mr. Nguyen Sy Hiep, Senior Direct Sales Team Leader in the Central region, shared: “What keeps me committed to SHBFinance is not just the stable job, but the fact that I can make a positive impact—whether it’s providing a small loan to a small business owner or helping a customer escape from loan sharks. Every day at work is a meaningful day.”

Through the dedication of its personnel, transparent policies, and comprehensive digitalization strategy, SHBFinance is steadily establishing itself as a trusted financial partner for Vietnamese people. Being recognized as the “Best Workplace in Asia 2024” and “Vietnam’s Best Customer Experience Finance Company” is a testament to its sustainable development orientation: putting customers at the center, people as the foundation, and technology as the catalyst.

Sustainable Finance: A Journey of Serving Customers for a Better Life

Entering its 8th year, SHBFinance continues to affirm its vision to become one of the leading consumer finance companies in Vietnam and the region, with a consistent orientation: Customer-centric, Digital Transformation, and Sustainable Development for the Community.

SHBFinance’s CEO, Ms. Olena Khlon, emphasized: “We believe that good financial services should not only be fast and convenient but also bring real value to users. SHBFinance is proud to have accompanied, listened to, and supported more than 800,000 customers over the past 8 years. Every financial journey that we open and every dream that we help realize is the most vivid proof of our commitment to sustainable development for our customers and the community.”

With a solid technology foundation, a high-quality personnel team, and the backing of strategic shareholders SHB and Krungsri, SHBFinance is committed to continuing its innovation and service quality enhancement, providing effective and flexible financial solutions, creating long-term value, and accompanying Vietnamese people in every need and moment of their lives.

SHBFinance, a consumer finance company licensed and operating under the management of the State Bank of Vietnam, is demonstrating its pioneering capacity in leading the transformation of the consumer finance industry in the digital age, bringing the best experiences and products to customers with its clear strategic orientation, substantial investment in technology and people. SHBFinance is a consumer finance company in the top 8 in Vietnam and co-owned by two leading private banks: SHB (Vietnam) and Krungsri (Thailand). With over 3 million loan applications served and a network of 5,000 employees nationwide, SHBFinance is continuously affirming its position in the industry.

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