The New Era of Vietnam’s Real Estate: A Pioneer’s Leap

11 August, 2025

2025 marks a pivotal year for a new growth cycle in Vietnam’s real estate industry. It’s time for businesses to reflect, re-evaluate their strategies, operating models, and alignment with the evolving legal framework. Development must be structured within this institutional context to mitigate risks and ensure long-term sustainability.

Along with this, business model innovation and resource optimization are imperative. Instead of solely pursuing scale, enterprises should focus on enhancing operational efficiency, understanding the market, and choosing a path that aligns with their core competencies. Every strategic decision made should be grounded in practicality, aiming to create clear and lasting value.

Internal strength is the deciding factor. This encompasses human resource quality, corporate culture, governance capabilities, and adaptability. A robust foundation enables businesses to withstand fluctuations. Amidst global challenges such as economic crises, pandemics, climate change, and geopolitical conflicts, sustainable development is the mandatory path for all organizations and nations. None can remain isolated from this journey.

Leading the way in sustainable development trends

Sustainable development goes beyond revenue growth. Enterprises should contribute to shaping a high-quality, modern, and safe living environment. The long-term orientation involves creating smart green cities and urban areas where the physical and mental well-being of residents takes center stage. In such spaces, human values are prioritized, from architectural design to the management of living spaces.

Alongside organizational development, the image of a nation is also shaped by pioneering enterprises. A modern, proactive, and globally competitive Vietnam is gradually solidifying its position through the contributions of its business community.

In this era of constant flux, the key lesson remains: sustainable strength doesn’t come from external factors but from within. When internal strength is robust, enterprises will radiate value not only within their organizations but also to the community, the nation, and beyond.

To bring to the market efficient business models and successful examples from pioneering real estate enterprises, valuable insights from domestic and foreign experts on sustainable development strategies, and to facilitate investment promotion and networking among enterprises within the Vietnamese and international real estate ecosystem, an international conference on sustainable development will be held in early November in Ho Chi Minh City. This event also serves to spread the spirit of philanthropy and social responsibility through a collaboration between Dot Property and VinaCapital Foundation. The golf tournament for real estate leaders following the conference further fosters cooperation and solidarity among Vietnam’s leading real estate enterprises.

Finally, to the pioneers of this new cycle: “Internal strength comes from how we ‘sow and nurture the seeds,’ which is the most solid foundation for sustainable development in this new era.” – Ngoc Bui, Country Manager Dot Property Vietnam, Head of Organizing Committee Dot Property Vietnam Awards 2025.