Apple is reportedly considering a major shift in its iPhone release strategy for the coming years. According to European carriers, the company might split its launches into two phases each year. The Pro and Pro Max models will continue their traditional fall release, while the standard or Air versions will debut in the spring. If this comes to fruition, the standard iPhone 18 will launch alongside Samsung’s Galaxy S26.
The new plan also reportedly includes phasing out the Plus models in favor of Air or 18e variants. In this scenario, the spring launch would include the iPhone 18 and 18e, while the Air models could be pushed to the fall alongside the Pro lineup.
One notable aspect of this change is that the iPhone 18 and 18e will arrive just six months after the iPhone 17 models. This could potentially impact the sales of the standard iPhone 17 devices, as users may opt to wait for the newer models instead of purchasing the current generation.
While Apple has not disclosed the exact reasoning behind this potential shift, analysts speculate that the company aims to preemptively strike Samsung’s Galaxy flagships, capturing market attention during a period traditionally dominated by its rival. This strategic move may also better allocate production capabilities and create additional yearly highlights.
Illustration
Additionally, next year is expected to introduce the long-awaited iPhone with a foldable screen. This device is anticipated to launch concurrently with the iPhone 18 Pro in the fall, aligning with Apple’s new marketing strategy.
Should this plan materialize, Apple enthusiasts can look forward to two significant iPhone events annually. Apple may even leverage the loyalty of its customer base, encouraging them to purchase the standard iPhone in the spring and upgrade to the Pro model in the fall, thereby creating an additional sales wave within a few months.
Apple Launches New iPhones Twice a Year: But When is the Next Debut Model?
Apple is reportedly gearing up for a significant shift in its iPhone launch schedule.
The iPhone Users Complain About iOS 18.6: Overheating and Rapid Battery Drain
Apple’s latest iOS 18.6 update, intended to patch vulnerabilities and enhance security, has instead left many iPhone users in a predicament.
The Unveiling of Apple’s iPhone 17: A Technological Revolution
Apple is reportedly gearing up for the launch of its latest iPhone lineup, including the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the highly anticipated iPhone 17 Air. The tech giant is expected to unveil these new devices, showcasing innovative features and advancements that Apple fans have come to expect from their annual releases. With each iteration, Apple strives to push the boundaries of mobile technology, offering users an enhanced experience that integrates seamlessly into their daily lives. Stay tuned for more exciting updates as we draw closer to the anticipated unveiling of these flagship devices.
What Did Trump Get from Tim Cook that Earned Apple This Huge Reward: ‘We Will Be Treated Differently’
During his meeting with President Donald Trump, Tim Cook presented a commemorative plaque and pledged an additional investment of $100 billion in the United States, on top of the previously promised $500 billion.
The iPhone Model Users Should Consider Before Buying.
Despite its relatively attractive price, Vietnamese consumers are advised to exercise caution when purchasing this iPhone model at the present time.
