Technically, MSN has decisively broken through the resistance area of VND 80,500, simultaneously surpassing the upper Bollinger Band, indicating overwhelming buying pressure and a strong short-term uptrend. The 9-day moving average continues to rise, staying above the 20-day moving average, and the gap is widening, reflecting the established and reinforced uptrend.
The surge in trading volume, coupled with a sharp rise in price, is often interpreted by analysts as a sign of a confirmed breakout, where buying pressure is substantial enough to usher in a new price level. This not only showcases investors’ confidence in Masan’s business prospects but also reflects the market’s anticipation of the corporation’s strategic moves in the upcoming period.
With four consecutive quarters of core business segments reporting profits and expansion strategies encompassing consumer, retail, and technology ecosystems, MSN is becoming one of the most sought-after stocks on the exchange. Many investors believe that if this positive trend persists, MSN could very well aim for higher price levels, especially with the current robust buying pressure.
Leading the Modernization of the Retail Market
According to recently released financial results, the WinMart/WinMart+ retail chain remains a bright spot in Masan’s business landscape. In the first half of 2025, the strategy of bringing modern retail to rural areas and successfully launching supermarkets and stores based on new models significantly contributed to the revenue and profit growth of WinMart/ WinMart+.
Specifically, during this period, WinCommerce opened an average of two stores per day, bringing the total number of WinMart supermarkets and WinMart+ stores nationwide to over 4,000 outlets. Notably, nearly 75% of the new stores belong to the WinMart+ model in rural areas, home to over 60% of Vietnam’s population. This testifies to the strategic orientation of “getting ahead of the curve” in the journey of bringing modern retail experiences to all parts of the country.
The effectiveness of this strategy was quickly evident: the average daily revenue of WinMart+ stores in rural areas reached nearly 90% of that of WinMart stores in urban areas, a substantial increase from approximately 80% in Q2 2024. The mini-supermarkets in rural areas recorded an impressive 12.4% growth in revenue compared to the previous year, reflecting strong consumer acceptance. As of Q2 2025, with 318 net new stores opened, WCM achieved 80% of its new store opening target for the year and is on track to surpass the high-end scenario target by year-end, solidifying its position as Vietnam’s number one modern retailer in terms of store count, with 4,146 stores nationwide.
Masan’s retail chain aims for every district/county to have at least one WinMart supermarket, each ward/commune to have a WinMart+ supermarket, and each village/residential area to have a WiN+ sales point. This strategy aims to fully cater to consumers’ daily needs, from bulk shopping to quick purchases close to home.
Receiving Positive Appraisals from Financial Institutions
Prominent securities companies have provided optimistic appraisals for MSN stock. Specifically, KBSV has valued the stock at VND 100,000 per share using the SoTP model, with the base case scenario including double-digit growth for Masan Consumer, WinCommerce, and Masan MEATLife.
Additionally, according to a report by Vietcombank Securities Company (VCBS), MSN stock is recommended as a BUY, with a target price of VND 93,208 per share, approximately 14% higher than the current market price (MSN’s closing price on August 11 was VND 82,000 per share). According to VCBS analysts, MSN’s growth drivers include WCM’s continued expansion of over 600 new stores in 2025, maintaining improved profit margins; Masan Consumer promoting premium products and expanding into international markets; Masan MEATLife benefiting from sustained high pork prices and new consumption trends; predicted increases in copper and tungsten prices due to global trade tensions, which will improve Masan High-tech Materials’ profit margins; and the integrated ecosystem creating synergistic effects in operations, sales, and cost savings. Meanwhile, VCI emphasizes MSN as a leading consumer and retail stock, supported by expansion strategies, enhanced operational efficiency, and optimized product portfolios, setting a target price of VND 101,000 per share.
However, some factors that securities companies advise monitoring include the uneven recovery of domestic consumption, geopolitical risks and supply chain disruptions, and heightened competition in the FMCG and modern retail sectors.
Nevertheless, Masan’s sustained growth momentum, reflected in its Q2 2025 after-tax profit of VND 2,602 billion, nearly doubling from the same period last year, indicates the company’s effective management of operational risks and the robust growth of its business segments. With a planned NPAT – Pre MI profit range of VND 4,875 to 6,500 billion for 2025, the company has already achieved nearly 50% of its annual profit target.
– 08:41 12/08/2025
“T&T Group and Saigon Co.op: Revolutionizing Retail Experiences in Vietnam’s Urban Spaces.”
“T&T Group and the Saigon Union of Trade Cooperatives (Saigon Co.op) are set to revolutionize retail experiences across Vietnam. Through this dynamic collaboration, the two entities will develop and diversify retail models within T&T Group’s nationwide real estate projects. This strategic alliance aims to create a comprehensive ecosystem of modern urban services, catering to the diverse needs of residents and consumers alike.”
Why the Sudden Spike in Egg Prices?
In recent times, egg prices have taken a surprising turn, with a significant upward surge, even surpassing 3,000 VND at certain points.
“Masan’s Leading Brands Unite at Vietfood & Beverage – ProPack Vietnam 2025”
From August 7th to 9th, the Saigon Exhibition and Convention Center (SECC) played host to “Vietfood & Beverage – ProPack Vietnam 2025,” with Masan Group taking center stage as the main sponsor. The event cemented the company’s leading position in Vietnam’s consumer goods and high-tech agriculture industries.
Masan Fully Acquires Vinacafé Biên Hòa, No Longer Meeting Public Listing Standards
“Vinacafé Bien Hoa Joint Stock Company (HOSE: VCF) is stepping away from the limelight as a public company, with Masan now holding almost 99% of its capital. Despite this shift, the enterprise remains a formidable force, raking in impressive profits and boasting exceptionally high dividends. Its flagship product, Wake-Up 247, has further bolstered its reputation, securing a partnership as the official energy drink of the prestigious Manchester City F.C. in Vietnam.”
The Masan Way: Building a Powerful Brand
Building a strong and trusted brand is paramount for consumer retail businesses. Masan, a leading industry player, is one of the few domestic enterprises with a well-crafted brand-building strategy that has achieved success in Vietnam and made an impression on the international market.
