As urbanization sweeps across the globe, beachfront real estate is becoming increasingly elusive, with oceanfront properties transforming into symbols of exclusivity in both geography and ownership opportunities. According to the 2013 Land Law and Vietnam’s Law of the Sea, coastal areas are categorized as land with time-limited usage rights. This regulation is not unique to Vietnam but is a universal standard in many countries with extensive coastlines. Contrary to popular belief, the “time-limited” aspect makes this type of property even more appealing to global investors, who view it as a rare asset with potential for progressive value appreciation over time.
Scarcity Adds Value to Oceanfront Residences
Around the world, there is no shortage of luxury real estate nestled in breathtaking natural settings, where ownership may be time-constrained, but the emotions and value transcend the passage of time. Take, for instance, W Residences Sentosa in Singapore, gracefully nestled alongside the sparkling waters of the renowned Sentosa Island, or Amari Residences Phuket in Thailand, perched on a quiet hill slope, offering panoramic views of the emerald-like Patong Bay. While these residences do not offer perpetual ownership rights, every moment spent there becomes an eternal memory.
In Vietnam, the dream of a perfect sanctuary beside a heritage beach has been brought to life by Nobu Danang. Nobu Danang occupies a prestigious location, directly facing one of the most captivating beaches on the planet, and adjacent to the regional financial center. This tower continues the journey of creating a unique and irreproducible asset class, offering an exclusive and unparalleled lifestyle.
The time limitation on ownership is directly proportional to the global citizens’ yearning for Nobu Danang. Not every apartment allows owners to witness the ocean’s sunrise by merely pulling back the curtains or sip sake as the horizon glows golden at sunset. It is almost impossible to find a second project in Danang that assembles all the “diamond” elements, including a central location, unobstructed sea views, a top global operating brand, and a refined philosophy tailored for exceptional individuals.
At Nobu Danang, owners can enjoy breathtaking ocean views by simply drawing the curtains
Location and scarcity are the core duo for recognizing the value of luxury real estate. According to Savills, by mid-2025, the Vietnamese market will still face a shortage of true luxury real estate, with very few projects currently in development. Global realities also attest to the astonishing resilience of this valuable segment.
The most evident example is Nobu Toronto, an architectural icon in the heart of Canada. With initial prices starting at approximately 248 million VND per square meter, these residences quickly soared to 386 million VND per square meter on the secondary market, representing a growth margin of nearly 55% shortly after delivery. Experts predict a similar scenario for Nobu Danang, with prices expected to increase by 20-30% within the next two years. This projection is based on the convergence of factors analogous to Nobu Toronto, including location, sea views, international brand, and lifestyle standards.
Nobu Danang – From Prestigious Location to Timeless Values
When it comes to branded residences that craft an art of living, location is not merely a geographical coordinate but a decisive factor reflecting the brand’s core essence. The Nobu brand is meticulously selective about its locations, choosing only those that perfectly align with the lifestyle and aspirations of the global elite.
In Malibu, Nobu Ryokan and the Nobu Residences line the Pacific Ocean’s edge, nestled in the “holiday sanctuary” of America’s super-rich. In London, Nobu leaves its mark in the prestigious neighborhood of Mayfair. In Mexico, Nobu chose Los Cabos, where the desert meets the ocean, creating a spectacular landscape. Nobu’s presence in Las Vegas, the heart of extravagant entertainment, also underscores the brand’s careful approach to its project development portfolio.
Nobu Danang is no exception, occupying a prime location in Danang: at the bustling intersection of Vo Nguyen Giap and Vo Van Kiet Streets, directly facing the heritage My Khe Beach. Additionally, this site is a connectivity hub, conveniently located just 15 minutes from the international airport, with the beach at its doorstep and surrounded by commercial and entertainment centers. Residents can even enjoy the international fireworks festival, a premium tourist attraction in this coastal city.
Nobu Danang resides on the rare heritage site of the breathtakingly beautiful My Khe Beach, rivaling any Nobu Residences worldwide
Nobu Residences are not only located in the most prestigious locations globally but are also favored by the upper echelon, including tech billionaires, politicians, tycoons, sports superstars, and A-list Hollywood celebrities. While owner information is kept confidential to ensure privacy, Nobu’s international reputation has revealed some prominent names as loyal customers or owners of Nobu-branded real estate.
From Malibu to Miami, New York to London, and Las Vegas, cities with a high concentration of celebrities, Nobu Residences are consistently included in the “lifestyle investment portfolio” of the sophisticated elite, exuding an admired yet understated presence.
Similar to many masterpieces along the coastline, the time limitation on ownership does not diminish their value; on the contrary, it reinforces the owner’s class and refined taste. With panoramic ocean views, Nobu Danang exemplifies timeless value, where peak experiences outweigh ownership. In reality, while beachfront luxury real estate often comes with time constraints, the inherent value of a unique location, global brand, and distinctive lifestyle standards knows no bounds. Every moment at Nobu Danang is worthy of the unparalleled and prestigious views it offers.
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Website: https://nobudanang.vn
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