Unlocking the Potential: Northern Vietnam’s Beach Tourism Finds a New Growth Formula

Breaking free from the traditional seasonal cycle, this innovative model showcases a novel approach to tourism services, optimizing stay duration, revenue, and operational efficiency.

The 365-day Tourism Operation Model

Seasonality is not just a challenge for individual destinations, but a systemic issue within the Vietnamese tourism industry. The high season, concentrated in the summer months and a handful of familiar locations, results in localized overcrowding and prolonged “hibernation” during the low season.

Mr. Ha Van Sieu, Deputy Director of Vietnam National Administration of Tourism (VNAT), Ministry of Culture, Sports and Tourism, asserts that unless seasonality is addressed, Vietnamese tourism will remain trapped in an unsustainable development loop, lacking dynamism and vulnerable to fluctuations.

To tackle this issue, experts suggest that developing the night-time economy, off-season tours, and unique experiential products not only offer new growth avenues for tourism but also help mitigate seasonality, shorten idle periods, and increase tourist spending and stay duration.

Flamingo Ibiza Hai Tien’s emergence in Northern Vietnam’s coastal tourism landscape presents a distinct approach, marking a transformative shift. The “two beach seasons – two festival seasons” model offers two complementary, interwoven, and mutually supportive operational cycles. Each season boasts impressive products, a comprehensive service ecosystem, and distinct target audiences to optimize exploitation efficiency over time.

The “two beach seasons – two festival seasons” model at Flamingo Ibiza Hai Tien optimizes stay duration, revenue, and operational efficiency.

From April to October, Flamingo Ibiza Hai Tien enters the “golden season” of beach tourism. The 12km coastline with its fine sandy beaches becomes the epicenter of vibrant outdoor activities, including beach music festivals, EDM events, street arts, a night-time walking street, and a 24/7 shopping, entertainment, and amusement complex. This ecosystem is tailored for young, dynamic travelers and urban families seeking short yet energetic vacations.

A year-round festival-like atmosphere ensures that Flamingo Ibiza Hai Tien continues to offer novel, vibrant, and visually appealing experiences even as the seasons change. Catering to young explorers and Instagrammers, winter is not a dormant period but a different kind of summer, vibrant yet refined, adapting to the weather and the preferences of the masses.

The resort’s relaxation spaces are reimagined with periodic themed events: carnivals, light and music shows at the central square, cultural performances infused with international festival highlights at the entertainment “heart” of Lala Town, and the Ibiza Neon Zone…

The pioneering 5-star onsen complex in Thanh Hoa will offer enticing experiences for visitors.

In parallel, a pioneering 5-star onsen complex in Thanh Hoa will serve as a “mooring point,” retaining a steady stream of guests. Integrating onsen experiences with spa and culinary services in a Japanese-style setting, it transcends seasonality and captivates visitors with equally enticing offerings.

A high frequency of events, diverse experiences, and a dual-cycle exploitation strategy enable Flamingo Ibiza Hai Tien to maintain operational capacity throughout the year. The winter ambiance deviates from the familiar, targeting novel relaxation needs with less competition yet higher spending potential.

Four-Season Resort, Sustainable Investment

Vietnam’s tourism landscape in the first seven months of 2025 reflects a positive growth trajectory. In Northern Vietnam, Thanh Hoa province remains a top destination, demonstrating impressive results. From January to July 2025, Thanh Hoa welcomed 13.8 million visitors, generating VND 37,357 billion in revenue.

Behind these impressive figures lies a distinct development model, effective exploitation of the international market, and the resilience of the tourism types the province offers. Notably, Flamingo Ibiza Hai Tien is one of the first projects in Northern Vietnam to introduce a 365-day beach tourism business model, ensuring stable cash flow for investors.

365-day operational real estate sustains stable cash flow through high exploitation efficiency.

According to internal statistics, in June 2025, Flamingo Ibiza Hai Tien accommodated over 10,000 visitors, with 100% room occupancy during weekends, and rental rates increased by 30-40% compared to the previous year. These are notable achievements, especially considering that the overall performance of Northern Vietnam’s beach tourism market is still largely dependent on the summer season.

Overall, Flamingo Ibiza Hai Tien stands out as a “value-for-money” destination in Northern Vietnam, attracting a vast customer base with its comprehensive relaxation, entertainment, and commercial offerings. Notably, its daytime and nighttime recreational and commercial activities are of premium quality and highly appealing.

Tourism and real estate experts agree that the 365-day exploitation model not only sustains stable cash flow but also reshapes investment mindset in the resort real estate sector. Instead of solely relying on asset price appreciation, investors now prioritize exploitation efficiency, measurable through occupancy rates, operational duration, and guest spending.