“MB Solidifies Its Position as One of Vietnam’s Top 2 Bank Brands in 2025, as Recognized by Campaign Asia”

Reinforcing its Position as Vietnam’s Leading Bank Brand

According to a survey of over 10,000 Southeast Asian consumers conducted by Campaign Asia in collaboration with Pureprofile, the Top 50 Brands in Vietnam 2025 rankings honored the most prominent names in various industries, from fast-moving consumer goods to technology, finance, and digital services.

Alongside global giants, Vietnamese brands also featured prominently in the list, indicating a positive trend: Vietnamese brands are becoming stronger in enhancing customer experience and asserting their position, competing head-to-head with multinational corporations.

MB ranks among the top 50 brands and is one of the top 2 bank brands in Vietnam (Source: Campaign Asia-Pacific)

Notably, in the banking sector, Military Commercial Joint Stock Bank (MB) ranked 2nd highest in Vietnam in 2025, maintaining its position as a billion-dollar brand. Together with names like Vietcombank and Viettel, Campaign Asia emphasized that MB has become an important pillar in the digital financial ecosystem of Vietnamese people.

Robust Digital Platform and Innovative Financial Products Drive Brand Positioning

With a focus on becoming a “comprehensive digital bank”, MB has heavily invested in both human resources and technology, creating a diverse ecosystem that caters to all customer needs.

MB’s success stems from its continuous innovation and creation of superior financial products and services tailored to various customer segments, anticipating market changes. Notable mentions include the Enterprise Salary Payment, Capital Allocation, and mSeller App for Business Households, MB Priority Land, and lucrative card lines such as MB Visa Hi Biz and MB Mastercard Platinum.

MB’s innovative mindset drives the continuous development of products and services that meet customer needs (Source: MB)

MB also constantly updates security technologies, detects fake accounts and fraud, and identifies risks posed by spyware applications, delivering a seamless and secure financial experience to its users. As a result, the MBBank App consistently maintains its position as the Top 1 free financial application on the App Store, with over 33 million users.

With a brand value of nearly $1.6 billion (according to Brand Finance’s 2025 report) and the trust and preference of Vietnamese users, MB affirms its position as a Big 5 bank, continuing to ascend to the group of leading corporations in the region.