An Immersive Brand Exhibition at the Heart of the Factory
From creative media campaigns to iconic beverage cans, Coca-Cola has become an integral part of the memories of generations of consumers. With each appearance, the brand evokes creativity and inspiration. At the new factory in Tay Ninh, all of these sentiments are vividly brought to life through campaigns from the past to the present in a space that embodies the Coca-Cola spirit: the Coca-Cola “Museum.”
The entrance to the Coca-Cola “Museum” makes a bold statement with its striking light design, setting the stage for a journey through the brand’s culture, heritage, and signature creativity. Additionally, thousands of recycled Coca-cola rPET bottles are intricately woven into undulating walls, creating a unique visual corridor that leads visitors into the brand’s heritage exploration.
Coca-Cola’s diverse portfolio of brands, including Sprite, Fanta, Dasani, and Fuze Tea, are showcased in distinct spaces that reflect their unique personalities. This effectively showcases the distinct identities within the beverage ecosystem, catering to the ever-evolving tastes and needs of consumers. Meanwhile, notable milestones in the brand’s history from the early 20th century to the present are displayed chronologically, allowing visitors to witness Coca-Cola’s relentless innovation and journey towards global reach.
A Bold Step Towards a Smart Factory
Adjacent to the brand heritage exhibition is a modern complex that embodies sustainable development: Coca-Cola’s 19-hectare production hub in the Phu An Thanh Industrial Park in Tay Ninh. This facility is not just a beverage production center but also a testament to the company’s sustainable development strategy, combining digital transformation and comprehensive automation. Here, technology and environmental considerations take center stage, marking a new milestone in Coca-Cola’s journey in Vietnam.
The factory integrates smart technologies such as digital twin warehouse simulation, real-time Manufacturing Information System (MIS), and AI-powered safety monitoring (Intenseye) to optimize productivity and maintain stringent quality control, ensuring consistency in every product that reaches consumers. At the central energy area, a 10-ton biomass boiler operates instead of the traditional diesel system. The use of biofuel not only reduces costs but also contributes to Coca-Cola’s global net-zero emissions target. Additionally, the roof is covered with a 6MW solar power system, providing a stable source of clean energy for the facility’s operations.
With over 31 years of presence in Vietnam, Coca-Cola has not only continuously enhanced its production capabilities to serve the domestic market but has also demonstrated its long-term and sustainable development commitment. The Tay Ninh factory symbolizes this new chapter, where brand heritage, cutting-edge technology, and environmental responsibility converge to inspire a brighter future for the Vietnamese community and consumers.
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