Great News: 300 Buyers From 60 Countries Are Heading to Vietnam, With Over 3,000 Pre-arranged B2B Meetings and a Senior Representative From H&M in Attendance.

According to the Trade Office, the “Viet Nam International Sourcing 2025” (VIS 2025) event, taking place in Ho Chi Minh City from September 4-6, focuses on practical needs. It is expected to attract around 300 buying delegations from 60 countries and facilitate over 3,000 pre-arranged B2B meetings.

With 500 booths showcasing the products of 400 Vietnamese enterprises, VIS 2025 will feature more than 12,000 items across four key sectors. It will also offer free in-depth consulting services and factory/raw material region tours.

Notably, H&M is expected to participate in VIS for the first time, with a delegation of senior representatives. The presence of one of the world’s largest fashion groups in Ho Chi Minh City is anticipated to create breakthroughs in apparel, furniture, and fast fashion, offering Vietnamese businesses a “green lane” into the global supply chain of the fashion industry.

IKEA, a giant in the home furnishings industry, reaffirms its long-term collaboration strategy with Vietnam’s supply ecosystem, aligning with the group’s orientation toward sustainable procurement in the wood and furniture sector.

Additionally, several Nordic companies in the food industry, such as East Asia Food AB, Achaulien Export Import AB, GFI Stockholm AB, JHB, and CT Food, along with importers from Sweden and neighboring countries, will be present at VIS 2025. Despite the high technical standards and traceability requirements of these markets, there remains a diverse demand for goods, presenting significant growth potential for Vietnamese businesses that can meet compliance and sustainability expectations.

According to the Trade Office, the German government recently promoted an initiative to strengthen the “Made in Germany” quality industry, accompanied by a commitment to invest 631 billion euros in growth. This encourages enterprises to expand their supply networks in markets with strong production capabilities, such as Vietnam.

SoBuy, a global e-commerce brand for home and garden furniture, will be coming from Hamburg to seek partners for bathroom, garden, kitchen, children’s, and office wooden products. They prioritize good design, EU-standard packaging and labeling, and stable supply.

In the supporting industry sector, Achilles Seibert GmbH, with over 70 years of experience, is seeking manufacturers for specialized screws, bolts, and nuts, ensuring consistent quality and flexible delivery schedules.

For fast-moving consumer goods, Wünsche Food (part of the Wünsche Group, established in 1934) sources canned food, instant noodles, and processed agricultural products, emphasizing sustainability and food safety according to EU regulations.

Partners from the United Kingdom have also confirmed their plans to work in Ho Chi Minh City as part of VIS 2025, creating additional demand for Asian food, household goods, and logistics services. Longdan, a large Asian food retailer in the UK, is expanding its range from groceries and dried goods to frozen and processed foods.

In the wood and handicrafts sector, KNP Global seeks well-designed and finished products ready for retail. TT Meridian focuses on logistics and cold chain solutions for agricultural products to optimize costs for the UK market, while Tonkin Product is interested in chilled and frozen processed foods and ambient goods with stable delivery capabilities.

For household goods, companies like Midan Global seek home and decorative items that meet packaging standards for immediate retail placement. A group of Italian technology and equipment enterprises offer solutions to expand the value chain for agricultural and food products and transport infrastructure. Blue Engineering showcases its technical design capabilities for railways, aviation, automotive, and maritime industries, while Unitec S.p.A provides technology for sorting and processing fruits, vegetables, and coffee, and Fenco Food Machinery offers industrial-scale equipment for processing tomatoes, fruits, and vegetables.

Additionally, delegations from France, Belgium, Switzerland, the Netherlands, Austria, and Slovenia will cover a diverse range of sectors at VIS 2025, including agricultural and food products, consumer industries (textiles, footwear, wood, packaging), supporting industries, and processed goods. This presents Vietnamese businesses with opportunities for connection diversification and increased chances of deal closures.