The Ultimate Brand Makeover: Unveiling LDG’s New Look Post-Acquisition

Prior to this brand identity shift, on August 6, LDG announced a change in its seal design, featuring a core that resembles the new logo.

This is the second time in four years that the company has revamped its brand identity. Previously, in July 2021, LDG refreshed its logo with shades of red and orange and added the word “investment” to reflect its new business direction and strategy.

LDG’s unexpected logo and seal change comes not long after the company welcomed new major shareholders, sisters La My Hoang and La My Phuong. As of July 24, their combined ownership in LDG exceeded 7.4%.

Ms. Hoang and Ms. Phuong are prominent shareholders in several listed companies, including SBS Securities Joint Stock Company (SBS), BOS Securities Joint Stock Company (UPCoM: ART), Vietnam Electrical Construction Joint Stock Corporation (HOSE: VNE), and Hoa An Joint Stock Company (HOSE: DHA).

Moreover, the brand identity shift occurs as LDG works to finalize the legal processes for several untraded projects, notably the Tan Thinh Residential Area (also known as Viva Park). For 2025, LDG has set ambitious financial targets, aiming for nearly VND 1,823 billion in net revenue and nearly VND 92 billion in after-tax profit. In 2024, the company fell short, recording a revenue of VND 173 billion and a loss of nearly VND 1,506 billion.

Board member and General Director Tran Cong Luan asserted that the company has a solid plan based on the collaboration to develop two projects: LDG Sky and LDG Grand Da Nang. The development of these projects commenced at the beginning of the year and has been making steady progress.

Despite ambitious business plans and the return of former Chairman Nguyen Khanh Hung, LDG could not avoid incurring a net loss of nearly VND 54 billion in the first half of 2025.

Continuing Losses in the First Half of the Year, LDG Has Yet to Fully Repay the VND 400 Billion Bond Issue from 2023

Ha Le

– 16:28 15/08/2025