According to the Department of Foreign Market Development (Ministry of Industry and Trade), Chinese enterprises confirmed to attend the International Goods Supply Chain Connection Exhibition (Viet Nam International Sourcing 2025 – VIS 2025) are drawing up a diverse “shopping map.” This includes the participation of major players from Shenzhen, Guangzhou, and Taiwan – vibrant consumer centers, along with strategic distribution points in Hong Kong, Shandong, and Henan.
Chinese businesses are coming to Ho Chi Minh City to buy durians.
Notably, the event will also see the participation of enterprises from border localities adjacent to Vietnam, such as Guangxi and Yunnan. All are heading to Ho Chi Minh City from September 4-6 to seek quality supplies from Vietnamese providers.
One of the prominent participants is the Pagoda Group (BGY Fruits) – a leading fruit retail system in China with over 5,000 stores in more than 180 cities. The group considers Vietnam a strategic procurement destination.
Agricultural Produce – Fruits: Durian, Longan, Coffee, and More Sought After by Chinese Buyers
The main products that Pagoda Group is looking to source include durian, coconut, banana, dragon fruit, and jackfruit. The group has been expanding its procurement in Vietnam and aims to work with Vietnamese partners to standardize farming areas and develop high-quality fruit products.
In the “border belt,” enterprises from Yunnan and Guangxi are also seeking durian, longan, coffee, tea, and cashew nuts. They expect stable supply and transparent traceability to directly supply these products to domestic retail systems in China.
“The convergence of multiple sources indicates that the demand for fruits and processed agricultural products from Vietnam is becoming increasingly attractive to Chinese consumers,” said the Department of Foreign Market Development.
Regarding durian, statistics from the Customs Department show that in the first five months of 2025, Vietnam’s durian export turnover reached USD 387 million, a decrease of nearly 58% compared to the same period last year.
However, in May 2025, durian exports surged by 139% compared to April 2025. Exports to the traditional market of China recovered with an increase of nearly 208% as the industry met the requirements of this market.
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