Expanding Horizons: Trung Nguyen Legend’s Foray into New Markets
August 2025 marks another significant step in Trung Nguyen Legend’s journey as they expand their presence in the US with two new destinations: the enchanting city of Portland, Oregon, and the vibrant hub of Houston, Texas. These strategic moves bring the total number of franchise stores in the US to eight, each offering a unique coffee experience to captivate American coffee enthusiasts.
Portland, often dubbed a “coffee capital” of the US, is a mecca for specialty coffee chains and discerning coffee aficionados. By establishing a store in this coffee-centric city, Trung Nguyen Legend underscores its commitment to delivering a holistic coffee experience, seamlessly blending exquisite robusta and arabica beans from international origins with a distinctively Vietnamese coffee culture.
In contrast, the Houston-based Trung Nguyen E-Coffee targets a bustling, densely populated area, reflecting the brand’s focus on accessibility and catering to a diverse, international community. This dual approach to expansion showcases Trung Nguyen Legend’s ability to adapt to different markets while staying true to their coffee roots.
The company’s ambitious growth strategy extends beyond the US. In Vietnam, they recently inaugurated a new Trung Nguyen Legend Coffee World at Tan Son Nhat International Airport’s Terminal 3, marking their second presence at this major transportation hub. Furthermore, according to the Trung Nguyen Legend website, the brand plans to open hundreds of cafes in Vietnam and nearly 15 more abroad in the last six months of 2025, strategically located in prime spots within major cities and tourist destinations across the globe.
With a clear vision for the future, Trung Nguyen Legend aims to establish 100 stores in the US and a remarkable 1,000 stores in China. Additionally, they are setting their sights on expanding into new markets, including Australia, Canada, Japan, South Korea, Dubai, France, Southeast Asia, Asia, and Europe. This expansion will be facilitated by their dual-model approach, encompassing the immersive Trung Nguyen Legend Coffee World and the more accessible Trung Nguyen E-Coffee franchise model.
As Trung Nguyen Legend continues to spread its wings, coffee lovers worldwide can anticipate unique and captivating coffee journeys, each steeped in the rich heritage and culture that the brand embodies.
Exporting Crab and Shrimp Hits a 10-Year Record High, Raking in Billions
In the first half of 2025 alone, crab and crayfish exports reached a staggering $173 million, surging by 38% compared to the same period in 2024. This remarkable achievement sets a new record high for the past decade, showcasing the thriving nature of the industry.
The Future of FPT: Unveiling Adjusted Growth Plans and Their Impact on the Bottom Line
In the first seven months of the year, FPT recorded remarkable financial performance with revenue surpassing VND 38,000 billion and after-tax profit attributable to the parent company reaching VND 5,147 billion. These figures represent an impressive growth of 11.2% and 20.1%, respectively, compared to the same period in 2024.
“250 Projects to Contribute Over 18% to Vietnam’s GDP in 2025: Ministry of Construction”
“In a joint press conference held on August 14, representatives from the Government Office and the Ministry of Construction unveiled exciting plans for 250 projects slated to commemorate the nation’s 80th Independence Day anniversary on September 2, 2025. These projects, a mix of inaugurations and groundbreakings, promise to be a significant boost to the country’s infrastructure and a testament to its progress over the last 80 years.”
Is VinFast’s Cheapest Electric Car Going Global Before Reaching Vietnamese Customers?
VinFast is gearing up to launch yet another electric vehicle masterpiece in the South Asian market with the Minio Green. This compact car is set to revolutionize the region’s automotive industry, offering an eco-friendly and stylish option for conscious consumers. With its sleek design and impressive performance, the Minio Green is poised to make a big impact, following in the successful footsteps of its predecessor, the Limo Green.
Unlocking the Potential: Quang Ngai’s Real Estate Renaissance Post-Merger with Infrastructure Booms and Big Players’ Arrival
With its abundant potential, Quang Ngai, a central region in Vietnam, is emerging as a real estate hotspot. The area is witnessing a surge in attention due to its administrative mergers, robust transportation infrastructure development, and the presence of prominent conglomerates such as Sun Group and Vingroup.
