Headquartered in London, UK, Brand Finance is the world’s leading independent brand valuation consultancy, with a presence in 27 countries and territories. With its global network and extensive expertise, the organization is at the forefront of setting international brand valuation standards, trusted by businesses, investors, and governing bodies worldwide.
According to Brand Finance’s recently published “Food & Drink 2025” report, Vinamilk (HOSE: VNM) remains the only Southeast Asian brand featured in the Top 10 most valuable dairy brands globally, thus solidifying its position as the region’s representative on the world’s nutritional map.
Notably, Vietnam, thanks to the significant contribution of Vinamilk, has climbed to 5th place, accounting for 5.8% of the total global dairy brand value, surpassing the US (4.1%) and Finland (4.5%), countries with longstanding histories in the food industry.
The presence of Vinamilk has propelled Vietnam into the Top 5 countries with the highest contributions to the global dairy industry’s value (Source: Brand Finance)
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Remarkably, Vinamilk has been assessed as the most promising global dairy brand for 2025, with a significantly higher ranking than giants from China and India. This is the fourth year that Vinamilk has been included in the Top 3 most promising dairy brands worldwide since the inception of this ranking. This ranking is based on strategic indicators such as customers’ willingness to recommend the brand, acceptance of higher prices, trust from financial experts, and long-term growth potential.
 Vinamilk leads in brand potential in the dairy industry, surpassing top global names (Source: Brand Finance)
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This is also the first year that Vinamilk has been assigned an AAA+ rating, the highest brand strength level, indicating an extremely strong brand capable of sustaining and expanding its market share, recognition, trust, and profitability over competitors. This ranking is on par with Indian and Finnish dairy giants and surpasses many leading names from Europe and the US. Consequently, Vinamilk has significantly ascended on the global food industry map as Vietnam’s sole representative within the Top 30 most valuable brands.
Specifically, regarding the Brand Strength Index (BSI) – the foundational index for brand value calculation according to Brand Finance’s methodology, Vinamilk is recognized among the Top 5 food brands with the highest BSI worldwide in 2025.
“A well-managed brand not only brings measurable value in attracting and retaining customers but also enhances the ability to attract talent, reinforce investor confidence, and increase organizational agility,” said David Haigh, Chairman, and CEO of Brand Finance.
Vinamilk’s Secret to Building a Sustainable and Robust Brand: Consistently Raising the Bar
For brands that rank among the global leaders, their position cannot be the result of a short-term marketing campaign. In Vinamilk’s case, the core lies in its consistent philosophy over nearly five decades: never compromising on quality, and especially in the last two years, elevating this philosophy into a comprehensive strategy of “consistently raising the bar.”
One of the most evident manifestations of this vision is initiating the “white revolution” and developing the farm system according to international standards, aiming for self-sufficiency in fresh milk sources since the early 1990s. Today, Vinamilk manages the region’s leading dairy herd, with over 130,000 cows cared for according to European Organic and Global S.L.P. standards. This system not only ensures the quality of raw milk but also enables Vinamilk to maintain a stable supply capacity, producing over 1.1 million liters of high-quality fresh milk daily.
Along with a comprehensive repositioning in 2023, this national brand also set unprecedented standards in Vietnam for its core product lines. Successive innovations have been made with world-leading technologies: dual vacuum technology for the “fresh-locked” (preserving the fresh, original taste) Vinamilk Green Farm milk, ultra-microfiltration for the high-protein, calcium-rich, low-fat, and lactose-free product line, and Vietnam’s first 6-HMO infant formula.
These innovations not only represent product upgrades but also contribute to raising the nutritional standards in the market, motivating other businesses in the industry. The recent market context has further reinforced Vinamilk’s advantages. As consumers’ trust is affected by incidents of counterfeit and substandard products, brands with stringent control systems, from farms and factories to distribution, and quality assured by reputable international organizations, become the preferred choice. This is also how Vinamilk maintains consumer trust and loyalty, a factor highly valued by Brand Finance in their BSI assessment.
Going beyond core quality, Vinamilk has also demonstrated adaptability to new consumption trends, notably the personalization of consumption needs. The product portfolio continuously expands to serve specialized customer segments: from gelato for the premium segment, Vinamilk Green Farm Greek-style high-protein yogurt and HAYDAY carbonated kombucha tea for health-conscious youth, to 9-grain milk and high-calcium soy milk for health-conscious consumers.
Financially, Vinamilk sustains a stable growth rate, fortifying its domestic competitiveness while expanding its international presence. Being featured on major retail platforms like Amazon in the US not only generates revenue but also enhances brand visibility in demanding markets.
Lastly, its sustainable development strategy serves as a “long-term lever” in winning consumers’ hearts. Investments in circular economy practices, environmentally friendly packaging, and efforts to expand “carbon sinks” not only reinforce its responsible brand image but also foster loyalty among environmentally conscious consumers, a growing global trend.
– 14:05 18/08/2025
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