At the Investor Meeting – Reviewing Q2/2025 Business Results of Mobile World Investment Corporation (MWG), in addition to announcing business results for the first half of 2025 and sharing development orientations for the next period, the company’s leaders had a Q&A session to address investors’ concerns.
Capturing 50% Market Share in Vietnam
Specifically, when asked about market share in various product categories, Mr. Vu Dang Linh, CEO of Mobile World Group (HoSE: MWG), revealed that the combined market share of Mobile World and Dien May Xanh in the mobile phone segment ranges from 50-55%.
“For Apple products, Mobile World has recently captured a 50% market share. In the first half of 2025, our Apple revenue grew by over 60% compared to the same period last year,” Mr. Linh disclosed.
In the first half of 2025, Apple product sales at Mobile World witnessed a remarkable 60% growth year-over-year. Additionally, Dien May Xanh’s market share in the electronics segment reached 35-40%, while the home appliance category accounted for only 25-30%, leaving significant room for growth in the coming years.
According to the financial statements for the first half of 2025, by chain, Dien May Xanh contributed the highest proportion with 44.6%, followed by Bach Hoa Xanh at 30.7%, Mobile World and TopZone at 22.5%, and AVA and An Khang chains with 2.2%. The two chains, Mobile World and Dien May Xanh, generated VND 49,400 billion in revenue, accounting for 67.1% of the corporation’s total revenue.
Also, in the report, MWG shared its orientation for the period of 2026-2030, aiming to establish TopZone as a strategic bridge with Apple, bringing Vietnam closer to Tier-1 status. As of Q2, Mobile World and Topzone operate a total of 1,015 stores.
Transitioning from “Quantity” to “Quality”
At the meeting, Mr. Nguyen Duc Tai, Chairman of MWG, shared the journey of the group’s development over the past 20 years and its direction for the new phase.
According to Mr. Tai, MWG has gone through three phases of development. The first decade since its establishment (2004-2014) was a period of rapid growth when the company was still small-scale. In 2014, MWG officially listed on the stock exchange, marking the beginning of a new growth trajectory.
From 2015 to the present, Mr. Tai believes that the group has gone through three distinct phases. The first phase (2015-2021) was characterized by continuous growth driven by network expansion. Entering the period of 2022-2023, MWG underwent a significant restructuring process. During this phase, Mobile World reduced the number of stores and employees, retaining only the high-quality stores and talented employees.
Following the restructuring phase, from 2024 onwards, MWG set a goal to enter a new cycle of growth focused on quality.
Mr. Tai also spoke about the specific development phase of Mobile World, highlighting that the company has officially entered a phase of growth driven by quality, no longer relying solely on the number of stores.
According to the financial report, MWG recorded consolidated revenue of VND 73,600 billion in the first six months, an increase of nearly 13% over the same period, achieving 49% of the yearly plan. After-tax profit reached VND 3,200 billion, an increase of over 54%, equivalent to 66% of the yearly plan. Online revenue reached nearly VND 4,300 billion, accounting for about 6% of the corporation’s total revenue.
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