SeABank introduces the innovative SeASoul 2in1 card, a seamless integration of debit and credit card features, offering personalized financial flexibility and embodying the message of “Complete Gratitude and Genuine Connection” from SeABank and singer Mỹ Tâm to their customers and fans.

Originating from the Heart

In the hectic pace of modern life, where human emotions can be overlooked amidst the pressures of daily struggles, experiential services that provide spiritual value are increasingly sought after by customers. Evolving beyond their traditional role as mere spending instruments, modern financial products are undergoing a significant transformation towards personalized customer experiences.

With its customer-centric philosophy, SeABank is at the forefront of providing personalized services, offering a diverse range of specialized card lines that cater to various lifestyles and modern needs, such as travel and relaxation (SeATravel), sports (BRGGolf), shopping (SeA-Easy), and beauty (SeALady Cashback).

Reinforcing its customer-centric commitment, SeABank has collaborated with Visa, the international card organization, and singer Mỹ Tâm, a talented and community-minded artist, to introduce the Visa SeASoul 2in1 card.

At the launch event on August 16, 2025, SeABank’s Vice Chairman, Lê Thu Thủy, shared: “SeABank believes that a modern financial product goes beyond fulfilling spending needs; it should emanate from the heart to touch the emotions of our customers. The SeASoul 2in1 card is created with understanding and sincerity, reflecting our strategic vision of putting customers at the core and our mission to serve with dedication, bringing happiness and a prosperous future to the community. We hope that our partnership with singer Mỹ Tâm, an artist deeply connected to the community, will create a harmonious journey in spreading humanitarian values to our customers.”

Singer Mỹ Tâm also expressed her thoughts on the collaboration: “Tâm always believes that sincerity touches hearts. Tâm and SeABank are connected by our shared faith and values, with our audiences and customers at the heart of everything we do. We strive for genuine connections, and the SeASoul 2in1 card is a very special way for us to convey our sentiments and positive messages to our beloved fans.”

Rooted in a mindful approach to customer needs and the aspiration to connect humanitarian values, in line with the core essence of the product “Heart Connection – Peace of Mind – Wholesome Heart,” the Visa SeASoul 2in1 card is designed with the mission to offer customers an emotional financial journey.

Heart Connection – Bonding with your Idol

The Visa SeASoul 2in1 card boasts a unique design featuring singer Mỹ Tâm’s signature and a stylized musical staff from her song “Cứ vui lên” (“Just Be Happy”). This card serves as a gift and a heartfelt message from SeABank and singer Mỹ Tâm to their customers, encouraging optimism and resilience in overcoming life’s challenges.

Beyond the opportunity to receive exclusive merchandise designed by SeABank and singer Mỹ Tâm, Visa SeASoul 2in1 cardholders enjoy special privileges, including complimentary or early access tickets to concerts and private events hosted by SeABank. Additionally, with the unique NFC technology, cardholders can effortlessly connect to singer Mỹ Tâm’s hit songs anytime, anywhere, with just a tap on their smartphones.

Peace of Mind – Reassuring Benefits

Aiming to provide moments of reassurance and peace of mind, the Visa SeASoul 2in1 card is designed with a dual functionality that combines smart technology and finance. It offers the superior features of both debit and credit cards. Available in virtual and physical forms, the card is convenient to carry and ready to use immediately after activation.

The Visa SeASoul 2in1 card presents attractive benefits for Mỹ Tâm’s fans and those who appreciate music, arts, and entertainment. It offers a 15% cashback on transactions made on music and entertainment platforms like Spotify, Netflix, YouTube, and Mỹ Tâm’s official website (mytammusic.com). Additionally, the card provides a 1% cashback on dining, travel, arts, and entertainment, and 0.2% on all other transactions, ensuring worry-free daily spending. Cardholders also enjoy a 100% waiver on installment plan setup fees for a 3-month period, with no limit on the number of conversions.

A special treat for fans, SeABank offers a unique 10-digit account number ending in 1601, Mỹ Tâm’s birthday, when they open a SeASoul 2in1 card. This subtle yet meaningful connection showcases SeABank’s and Mỹ Tâm’s sincere appreciation and companionship with their fans.

Wholesome Heart – Spread Joy, as Your Heart Beats with Love

Beyond convenient, flexible, and secure spending, the Visa SeASoul 2in1 card offers unique non-financial privileges that nurture emotions and spread humanitarian values.

For every new and successfully activated Visa SeASoul 2in1 card, SeABank will donate VND 3,000 to the SeABank/MT Foundation charity fund, spreading love and contributing to the community. The versatile Visa SeASoul 2in1 card symbolizes connection, where finance meets emotions. Each card opening represents an act of sharing, reflecting SeABank’s strong commitment to sustainable finance and social responsibility.

Kim Ngân

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