In the digital age, investment habits change rapidly, raising the bar for customer experience. Financial businesses that create positive customer experiences and enhance personalization will build trust.
Techcom Securities Joint Stock Company (TCBS) has addressed investors’ needs by leveraging Zalo Notification Service (ZNS) and the Zalo ecosystem to enhance the customer experience.
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Putting users at the center is key
Despite macroeconomic impacts and global financial fluctuations, Vietnam’s stock market in the first half of 2025 showed impressive signals. The VN-Index surpassed the 1,600-point mark, and trading sessions reached record highs in 25 years.
This growth opens opportunities for investors and challenges brokerage firms to adapt and innovate. TCBS continues to assert its pioneering position with impressive business results, with pre-tax profits in Q2/2025 reaching a record high of over VND 1,700 billion, up 32% compared to Q1/2025 and 8% over the same period.
The company also maintains its leading position in the industry with equity capital of over VND 30,000 billion right before its IPO.
These outstanding results reflect TCBS’s effective Wealthtech strategy – making technology the core of both its business and customer care. TCBS is redefining the role of a modern securities company: integrating technology, finance, and user experience, and leading the digital investment trend in Vietnam.
An important activity to realize the Wealthtech strategy is TCBS’s application of Zalo for customer service, from communication and support to transaction updates. Rather than just adding another interaction channel, TCBS has turned Zalo into a strategic bridge to connect with investors anytime, anywhere, and in any situation.
Zalo’s solutions enhance the investor experience
In the 4.0 era, investors can easily get caught in a “data matrix” with countless conflicting signals. Common concerns include the fear of missing out on profitable opportunities but also the fear of making wrong decisions, and the desire for instant support.
Modern technology provides many investment tools, but to build long-term trust, these tools must ensure two core factors: ease of use and high security.
With a desire to expand its interaction network and provide the best service experiences, TCBS officially joined Zalo in 2022. With a simple click on “Follow” on TCBS’s Zalo Official Account, investors gain access to comprehensive company information.
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Frequently asked questions, such as account opening instructions and trading various investment products like stocks, fund certificates, and margin loans, are instantly answered by the chatbot “Map Minh Man” and the advisory team. Additionally, investors can easily stay updated on promotions, market signals, and important notifications through ZNS messages and articles directly posted on the Zalo OA page.
Mr. Thanh Dat, a young investor from Ho Chi Minh City, shared, “I often follow investment groups on Zalo and appreciate that TCBS sends market updates, investment suggestions, and transaction results directly. Especially, their support team responds very quickly, showing professionalism and respect for individual investors like me.”
Ms. Bui Thi Thu Hang, Deputy General Director of TCBS, shared: “In just the past two months, nearly 15,000 customers have messaged our Zalo OA, indicating the increasing demand for interaction and investment information. Investing in Zalo is not just about expanding our customer service channels but also our long-term strategy to reach investors quickly, promptly, and securely when they need it most.”
“This is one of the concrete solutions to our persistent Wealthtech strategy: Bringing technology closer to investors to make every investment experience convenient and reliable.”
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Zalo has become an essential link in TCBS’s digital operation strategy, enhancing customer care efficiency and consolidating investor trust and satisfaction. This solid foundation also boosts TCBS’s confidence in realizing its future development goals, with the nearest milestone being the IPO offering of shares at a price of VND 46,800 per share, considered a strategic turning point in TCBS’s growth journey.
Services
Minh Tai
– 19:00 19/08/2025
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