## Patriotism at the Core of Development
As NCB celebrates the success of the Unified Visa card, it proudly introduces the Visa Platinum Pride card during the country’s 80th National Day celebrations, reinforcing its pioneering position in developing innovative financial products intertwined with Vietnamese pride and patriotism.
The Pride card showcases distinctive Vietnamese characteristics with a vibrant red, reminiscent of the national flag, and intricate golden-copper patterns designed exclusively in two versions. The first version, “Vietnamese Pride,” harmoniously blends history and culture, featuring a map of Vietnam that emphasizes the country’s sovereignty over the Hoang Sa and Truong Sa archipelagos. The limited-edition version commemorates the Grand Ceremony, depicting the historic moment when President Ho Chi Minh read the Declaration of Independence at Ba Dinh Square, marking the birth of the Democratic Republic of Vietnam.
The NCB Visa Platinum Pride credit card is a special edition launched during the country’s 80th National Day celebrations.
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Every detail on the Pride card has been meticulously crafted by the NCB team to evoke a sense of deep patriotism and warmth for one’s homeland. Each time a cardholder holds this card, they will feel a sense of pride and a desire to contribute to the nation’s progress.
Mr. Ta Kieu Hung, General Director of NCB, shared, “Patriotism and national pride burn brightly within every Vietnamese, serving as the driving force and core of our country’s development. We aim to transform these cherished emotions into tangible values. The Pride card stands as a testament to this aspiration, offering not only a superior financial product but also a symbol that showcases Vietnam’s image, history, spirit, and intellect to the international community.”
The Pride card is the latest addition to NCB’s Pride card series launched in 2025. Previously, NCB created a buzz with the introduction of the Unified card just before the 50th anniversary of the Liberation of Southern Vietnam and National Reunification (April 30, 1975 – April 30, 2025), attracting thousands of customers to sign up through NCB’s digital platforms and hotline.
Exclusive Privileges, Global Convenience
A standout feature of the Pride card is its tailored benefits designed to offer cardholders exceptional value while honoring the sacred values of patriotism and promoting the country’s cultural and historical heritage.
Cardholders enjoy a waiver of issuance and annual fees, along with a welcome gift set that embodies the spirit of “I am Vietnamese.” This set includes a passport holder, luggage tag, and an airtag for convenient and patriotic travel accessories. With the Pride card and these accessories, cardholders can carry a piece of their homeland wherever they go. Additionally, NCB offers a highly competitive foreign exchange conversion fee of only 1.5%, supporting cardholders during their international business trips or vacations with a seamless, safe, and cost-effective financial experience.
NCB consistently demonstrates its pioneering approach in developing innovative financial products that embody Vietnamese pride and patriotism.
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Pride cardholders are eligible for a 100% cash-back benefit on museum and national scenic spot entrance fees, up to VND 200,000 per month. They also enjoy up to a 10% cash-back on transactions during national holidays such as National Day, Hung Kings’ Festival, and Reunification Day (April 30 – May 1). This unique market offering reflects NCB’s commitment to promoting traditional values and supporting cardholders in celebrating their nation’s heritage. With these attractive cash-back policies, cardholders can receive up to VND 5 million per month in refunds for eligible expenses.
Moreover, for every million Vietnamese dong spent using the Pride card, NCB will automatically transfer VND 3,000 to the cardholder’s charity wallet on the NCB iziMobile app. Cardholders can then choose to donate this amount to the Vietnam Fatherland Front, the Vietnam Red Cross, or NCB’s partner funds for charitable activities, spreading the spirit of sharing and unity among the Vietnamese people.
The Pride card is equipped with modern payment features such as contactless, online, and virtual card transactions, ensuring security with multiple layers of protection, including OTP and 3D-Secure. It is accepted at millions of merchants worldwide. Customers can conveniently apply for the card through NCB’s digital banking platform, NCB iziMobile, with instant approval, or visit any NCB branch across the country.
Beyond its financial benefits, the Pride card serves as a bridge for cardholders to showcase their patriotism and contribute to community development. Every transaction, every journey, and every experience with the Pride card carries a piece of Vietnam and contributes to spreading love for the homeland and humanitarian causes. This unique combination of financial value with historical, cultural, and spiritual significance, along with personal benefit and social responsibility, exemplifies NCB’s pioneering approach in the country’s new era of development and its strategic vision.
In conjunction with the launch of the Pride card, NCB also collaborated with renowned artist Divo Tung Duong and composer Nguyen Van Chung to release the music video “Vietnam – Pride for the Future,” a special composition celebrating the 80th National Day. With heartfelt lyrics and a vibrant yet majestic melody, the song quickly topped the charts and became an anthem, inspiring the community to embrace the new era with pride and determination.
– 12:58 18/08/2025
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