On August 21, 2025, from 9:30 to 11:00 a.m., SetiaBecamex JSC, in collaboration with Binh Duong Construction and Transport JSC (BCE), hosted a groundbreaking ceremony for The GLAMOUR, a premium commercial housing project in EcoLakes My Phuoc, Ho Chi Minh City. This event not only marked a significant beginning for this upscale subdivision but also ushered in a new era as the Neo-Classical style made its debut in the EcoLakes My Phuoc eco-urban area.
Spanning 9.48 hectares, The GLAMOUR comprises 343 townhouses, villas, and shophouses, featuring a design of one ground floor and two upper floors for townhouses and three upper floors for shophouses. As of now, it is the only subdivision in the project to embrace the Neo-Classical architectural style, catering to the high-end market. In the first phase, SetiaBecamex has entrusted BCE to construct and complete 189 units.
Beyond its striking architecture, The GLAMOUR boasts a range of modern amenities, highlighted by the 2.4-hectare Forest Park, a swimming pool, and a gym-yoga studio overlooking the lake. It also includes a sports center, BBQ area, children’s playground, and a trendy shophouse district that will serve as a commercial hub, facilitating connections with prominent domestic and international brands.
The GLAMOUR offers a diverse range of Neo-Classical French-style real estate products.
During the ceremony, Mr. Sherman Kam Hock Leong, General Director of SetiaBecamex JSC, shared: “The GLAMOUR introduces a diverse range of Neo-Classical French-style real estate products, including twin villas, commercial townhouses, and luxurious terraced houses. Each property is meticulously designed to maximize natural light and ventilation. Sustainability is at the core of our design philosophy, featuring integrated features such as rainwater harvesting, electric vehicle charging stations, letterboxes, and other eco-friendly amenities, all aimed at reducing energy consumption and promoting an environmentally responsible lifestyle.”
Strategically located on National Highway 13 and Ring Road 4, just 1km from My Phuoc – Tan Van, The GLAMOUR enjoys seamless connectivity to Ho Chi Minh City’s center and numerous urban and industrial areas, especially nearby industrial parks such as My Phuoc 1, 2, 3, Thoi Hoa, Rach Bap, Protrade, Viet Huong 2, and VSIP II. This advantage not only facilitates convenient living but also presents lucrative investment opportunities.
The groundbreaking ceremony for The GLAMOUR (Commercial Housing Project in Sub-area R2, My Phuoc 3 Residential Area) attracted not only investors but also left a strong impression on potential customers and future residents.
The GLAMOUR’s strategic location offers convenient connectivity to nearby industrial parks.
“I had my doubts about the distance, thinking it might be too far, but when I visited the site, I was surprised by the well-developed infrastructure,” shared Ms. Hong Linh from Ho Chi Minh City, originally from Binh Duong province. “The living environment is filled with greenery, peaceful, and clean, making it ideal for families with young children and elderly members.”
Mr. Tuan, a Ho Chi Minh City resident, offered an investor’s perspective: “I chose The GLAMOUR because there’s a tangible demand for housing in the area, especially from experts working in the industrial parks. With fully finished properties and comprehensive amenities, the rental potential is evident. I see this not as a short-term investment but as a long-term asset, offering both stable cash flow and peace of mind.”
Amid the shift towards satellite cities, My Phuoc is emerging as a preferred destination thanks to its convenient connectivity, well-planned infrastructure, and high-quality living environment. The GLAMOUR in EcoLakes My Phuoc embodies the new trend in living: effortlessly connecting with the economic hub while offering an ideal place to reside and a sustainable long-term investment.
Mr. Sherman Kam Hock Leong, General Director of SetiaBecamex JSC, shared the company’s vision for building sustainable communities.
Mr. Sherman Kam Hock Leong, General Director of SetiaBecamex JSC, added: “Our mission goes beyond constructing architectural masterpieces; we strive to build sustainable communities and foster a rich lifestyle. Inspired by our core development philosophy of LiveLearnWork Play, we aim to create environments that nurture holistic living and foster meaningful connections.”
With its infrastructure breakthroughs and strategic planning vision, My Phuoc is no longer just a “satellite” but is emerging as a new development center, combining living values and sustainable investment potential.
For more information, please contact:
SetiaBecamex JSC
Address: Office Area, R11-1 Road, EcoLakes My Phuoc, Ward 6, Thoi Hoa, Ho Chi Minh City
Website: www.ecolakes.vn
Hotline: 0907 57 22 55
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