France: A Lucrative Market for Vietnamese Tuna Exports
France is one of the wealthiest countries in Europe, and its capital city, Paris, is the second richest city on the continent. In recent years, expanding trade relations with France has become a focus for Vietnamese businesses. Various Vietnamese products are exported to this wealthy nation, among which is tuna.
According to the International Trade Centre (ITC) in 2024, France was the third-largest importer of tuna in the EU, with a preference for convenient, safe, and sustainably certified products.
In 2024, France imported approximately 107,000 tons of tuna, including canned tuna products, and was a significant consumer in Europe. The average French person consumes 1.3 kg of tuna per year.
Information from the Vietnam Association of Seafood Exporters and Producers (VASEP) indicates that after a period of stagnation due to inflation, tuna exports to this market showed positive signs in 2025.
Following a significant decline in 2024, tuna exports to France rebounded in the first half of 2025. The export value exceeded 1.5 million USD, marking a 108% increase compared to the same period in 2024.
In this European market, the consumption of canned tuna has experienced substantial growth due to trends favoring quick, protein-rich, and healthy food choices. This presents a valuable opportunity for Vietnamese businesses exporting canned tuna products.
Vietnam’s key exports to this market during the first six months included frozen tuna loins/fillets and canned tuna. Notably, compared to the same period in 2024, the export of frozen tuna loins/fillets from Vietnam witnessed a remarkable surge. VASEP revealed that continuous orders were shipped to this market throughout the first six months.
However, Vietnamese tuna also faces challenges related to competitive supply sources. Within the French tuna market, among intra-bloc suppliers, Spain and Portugal hold a significant share in providing processed products (canned and frozen fillets) to France. They benefit from their processing scale, shorter logistics chains within the EU, and well-established brands on supermarket shelves.
Regarding extra-bloc suppliers, Ecuador remains the primary source of tuna. Ecuador’s advantage lies in its robust fishing fleet and preferential tariffs when exporting to the EU, making its tuna products highly competitive, especially in the canned segment.
Meanwhile, other markets, such as Seychelles, Côte d’Ivoire, Indonesia, and the Philippines, have also increased their exports to France in recent years.
According to VASEP, in 2025, Vietnamese businesses have the potential to boost exports to France by maximizing tariff preferences while meeting green standards and aligning with sustainable consumption trends in Europe.
According to VASEP’s statistics, tuna exports in the first seven months of 2025 reached approximately $542 million, a slight decrease of 2.8% compared to the same period in 2024. Exports witnessed a sharp decline of nearly 19% in July alone.
The United States remains the largest market for Vietnamese tuna, with a trade value of $184 million in the first half of the year, accounting for nearly 39% of total exports.
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