Cocoon: Unveiling a Vegan Skincare Revolution in Japan

Matching Supply with Demand: Cocoon and PALTAC’s Strategic Alliance

The partnership between Cocoon and PALTAC is driven by a shifting beauty landscape in Japan and globally. Mr. Yoshitaka Yamada, Senior Managing Director and Executive Officer, Head of Business Management Division at Paltac, reveals that the rising demand for natural, safe, and effective cosmetics among Japanese consumers prompted their search for beauty brands beyond Japan’s borders. Japanese consumers are increasingly prioritizing skin health and natural ingredients over heavy makeup.

As demand arises, suitable supply rises to the occasion. Simultaneously, in Asia, Vietnam’s plant-based, vegan cosmetics brand, Cocoon, was expanding internationally. Cocoon’s product quality, international vegan standards, and its unique brand story rooted in Vietnamese agriculture quickly captured the attention of partners.

Cocoon’s products are well-received by Japanese consumers

To enter the Japanese market, Cocoon’s products underwent rigorous quality assessments for over a year and were carefully vetted to ensure compliance with local cosmetic regulations.

Cocoon’s Potential in the Japanese Market

According to Japan’s Ministry of Justice, the Vietnamese community in Japan constitutes a significant proportion of the country’s legal foreign residents. Additionally, the Vietnamese are known to be the second-largest ethnic community, following the Chinese. Hence, a Vietnamese cosmetics brand like Cocoon holds immense potential in the Japanese market. Moreover, Cocoon’s product characteristics and benefits appeal not only to the Vietnamese community but also to a broader Asian audience in Japan.

Cocoon’s products resonate with Japanese consumers

Beyond the social context, the brand’s intrinsic strengths played a pivotal role in its entry into Japan. Mr. Koji Jimbo, Senior Managing Director of AEON Vietnam, a trusted partner of Cocoon, shares his insights: “The quality and effectiveness of Cocoon’s beauty products have been proven in the domestic market, providing a solid foundation for the brand’s competitive advantage in Japan. All users seek assured and quality beauty products. Additionally, Cocoon offers Japanese consumers an appealing choice: high-quality vegan cosmetics at very competitive prices.”

Cocoon’s display counters in the Japanese market

Currently, Cocoon’s beauty products are available in over 300 stores across various chains, including AEON, American Pharmacy, Ainz & Tulpe, Tomod’s, Sapporo Drugstore, TRIAL, and other online platforms.

Taking Vietnamese Agriculture in Cosmetics Global

Apart from Japan, Cocoon has also exported its products to 14 other countries and territories worldwide, including the USA, Canada, Australia, Azerbaijan, Kazakhstan, Saudi Arabia, UAE, Mongolia, Taiwan, Indonesia, Malaysia, the Philippines, Laos, and Cambodia.

To gain entry into these markets, Cocoon ensured not only product quality and attractive packaging but also obtained international vegan certifications such as Leaping Bunny by Cruelty-Free International, Animal test-free & Vegan by PETA, and certification from The Vegan Society.

Cocoon leverages the advantages of Vietnamese agriculture in its cosmetics

“Our dream has always been to take Vietnamese agriculture in cosmetics global since the brand’s inception. Vietnam’s natural bounty is as rich and beautiful as anywhere else in the world, and so is our creativity and adaptability. Each country we’ve entered, especially Japan, known for its discerning consumers, reinforces our belief in the path we’ve chosen. It’s also our small contribution to promoting Vietnam and its product quality to the international community.”