**From August 22 to September 12, 2025, the USA Poultry & Egg Export Council (USAPEEC) and FujiMart supermarkets are joining forces to present the US Chicken Festival 2025, introducing high-quality imported US chicken products to consumers.**
US chicken is a great source of protein, low in fat, and packed with essential vitamins and minerals, supporting muscle development and boosting immunity. It’s a versatile ingredient in both Asian and Western cuisines and is affordable, making it a popular choice for Vietnamese families.
Chicken is a staple in Vietnamese cuisine due to its nutritional value, delicious flavor, ease of preparation, and affordability.
According to the US Department of Agriculture (USDA), the US is a leading global producer of chicken, with an output of 21.34 million tons during the 2024/2025 period, accounting for 21% of world production. The country is also a top exporter of fresh and frozen chicken to all continents over the years.
US chicken is characterized by its juicy, tender meat, making it ideal for roasting, grilling, frying, and stewing, especially in European-style dishes. Through various promotional programs, US chicken has gained popularity among Vietnamese chefs and home cooks.
This festive season, FujiMart is proud to offer its customers imported US chicken products, including Mountaire brand garlic chicken legs and Sunderson’s quarter chicken legs. These products are certified by the US Food Safety and Inspection Service of the USDA.
Attractive promotions on US chicken products with certification from the US Food Safety and Inspection Service of the USDA.
A FujiMart representative shared: “Imported US chicken products undergo strict control from farming to slaughtering, processing, and preservation. From August 22 to September 12, the US Chicken Festival 2025 will be held across all FujiMart supermarkets, offering special discounts on Mountaire’s garlic chicken legs and Sunderson’s quarter chicken legs—renowned brands from the USA.”
The US Chicken Festival 2025 kicked off on August 22, 2025, at FujiMart Supermarket, 89 Lac Long Quan, Tay Ho, Hanoi. FujiMart was honored to host representatives from the US Embassy in Vietnam, the USA Poultry & Egg Export Council (USAPEEC), strategic partners, importers, and chicken suppliers, along with valued customers.
During this festival, customers shopping at FujiMart had the opportunity to taste delicious dishes prepared by FujiMart using the very same US chicken products on offer. FujiMart also launched a promotional program for US chicken products, which will run until September 12, 2025, providing customers with a diverse range of options to cook up tasty and nutritious meals for their families.
FujiMart served tasty dishes prepared with US chicken, showcasing its impressive flavor and quality.
By organizing the US Chicken Festival 2025, FujiMart strengthens its commercial cooperation with the US Embassy in Vietnam and its partners in the import-export industry.
“In the future, FujiMart supermarkets will continuously collaborate with reputable organizations to provide imported US agricultural products to meet the increasing demands of consumers and solidify our position in the competitive retail market,” said the General Director of FujiMart Vietnam at the festival’s opening ceremony.
For more information about the US Chicken Festival 2025, please visit https://fujimart.vn or check out FujiMart’s Facebook page.
