The Crypto-Savvy Asian Family Offices

Wealthy Asian families and their wealth management offices are embracing the world of cryptocurrency investments. This shift is driven by a positive mindset towards digital assets, a wider acceptance of cryptocurrencies in the financial market, and positive regulatory developments in key markets.

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Asian family offices are upping their allocation of capital to cryptocurrencies. Image: Bockhead

Asset managers in Asia are witnessing a surge in client inquiries about cryptocurrencies as trading volumes on digital asset exchanges skyrocket. Meanwhile, there’s a strong appetite for crypto investment funds as high-net-worth Asian investors seek broader access.

“We’ve raised over $100 million in just a few months, and the response from limited partners has been very encouraging,” said Jason Huang, founder of the NextGen Digital Venture venture capital fund (Hong Kong). He was referring to limited partners representing high-net-worth individuals.

Huang launched the new Next Generation Fund II in Singapore in late May, following the closure of his first fund last year, which saw a 375% profit in less than two years.

He revealed that his fund’s investors are primarily family offices and entrepreneurs in the internet and fintech industries. These investors recognize the growing role of digital assets in diversified portfolios.

According to Swiss investment bank UBS, some Chinese family offices based abroad plan to increase their allocation to cryptocurrencies to about 5% of their portfolios.

“Many second- and third-generation members of Chinese family offices are starting to explore and get involved in the cryptocurrency space,” said Lu Zijie, head of wealth management at UBS China.

This surge in interest stems from the potential for substantial profits in the cryptocurrency market and favorable legal developments in the US during the Trump administration. For instance, the recently signed GENIUS Act supports the issuance and trading of stablecoins.

This month, Bitcoin’s price reached an all-time high of over $124,000.

Hong Kong’s recent approval of a law on stablecoins has also fueled interest in cryptocurrencies.

“The momentum in the cryptocurrency market is solidifying, and I think it’s a result of the overall maturation of this asset class,” said Saad Ahmed, head of Asia-Pacific at Gemini Exchange.

According to asset managers, the mindset of Asian clients has shifted from allocating a small amount of capital to cryptocurrencies a few years ago to considering this asset class a mandatory part of their portfolios.

“Last year, family offices started participating in spot bitcoin ETFs. But now they feel the difference when holding cryptocurrencies directly,” said Zann Kwan, investment director at Revo Digital Family Office in Singapore.

Giselle Lai, deputy head of digital asset investment at Fidelity International, noted that many investors increasingly view Bitcoin as a “portfolio diversification tool” to hedge against macroeconomic uncertainties due to Bitcoin’s low price correlation with stocks and bonds.

Crypto exchanges in Asia are also benefiting from the heightened demand.

As of August 2025, the number of registered users on Hong Kong’s HashKey Exchange surged by 85% compared to the same period last year.

According to the CryptoQuant research platform, the total trading volume on South Korea’s top three crypto exchanges increased by 17% in 2025 year-to-date compared to the same period in 2024, with the average daily trading volume rising by over 20%.

Le Linh – Reuters

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