On August 24th, Ms. Ngo Thi Minh Trinh, Party Secretary of Ea Knuéc Commune in Dak Lak Province, participated in a livestream session to promote and sell durians under the brand name “Ami Kâo” with the message, “Mother’s Durian.”
Ami Kâo durians are a renowned agricultural product of Ea Knuéc Commune, symbolizing the hard work and perseverance of the Tay Nguyen highland villagers.
The livestream took place on TikTok and was hosted by Ms. Trinh and the local villagers in a 2-hectare durian garden belonging to Mr. Nguyen Cong Diem, a member of the Tay ethnic group residing in Ea Knuéc Commune.
Ms. Ngo Thi Minh Trinh (center), Party Secretary of Ea Knuéc Commune, joins the villagers in livestreaming durian sales directly from the garden.
Through this livestream, Ami Kâo durians were not only introduced to domestic consumers but also promoted widely on online platforms, opening up global market opportunities. This initiative enhanced the value and solidified the position of Dak Lak durians.
The participation of the Party Secretary of Ea Knuéc Commune in the durian livestream sale underscored the determination of Dak Lak Province to embrace honesty and practical action, with a focus on bringing tangible benefits to the people.
This step also contributes to the province’s goal of having the digital economy account for 30% of GRDP by 2030.
Mr. Nguyen Cong Lich (born in 1995), Mr. Diem’s son, expressed his hope that the livestream would help them sell durians at better prices and ensure stable income.
Ms. Ngo Thi Minh Trinh, Party Secretary of Ea Knuéc Commune, affirmed, “The purpose of this livestream sale is not to seek fame or wealth but to learn and adapt to the digital transformation, hand in hand with the villagers.”
According to Ms. Trinh, livestreaming also aims to bring the famous agricultural products of each locality into the digital space, creating connections, sharing, and exchanging experiences.
After two livestream sessions on the same day, with the participation of Ms. Trinh and the villagers, nearly 60 tons of durians were sold, and they received VND 3.8 billion from accompanying enterprises to build and develop a sustainable Dak Lak durian ecosystem.
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