As the highly-anticipated fall event draws nearer, leaks and rumors surrounding the iPhone 17 series are heating up. Recently, the full color lineup of all four models was revealed, showcasing Apple’s boldest and most distinct product strategy in years.
According to reliable sources, Apple is not only replacing the “Plus” model with an entirely new “Air” variant but also utilizing color as a strategic tool to clearly position each line.
Full color palette of the iPhone 17 series
iPhone 17 and 17 Air: Distinct Positioning Through Color
The new iPhone generation will witness a significant shift in Apple’s approach to color options for its standard models.
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iPhone 17: Positioned as a youthful and dynamic line, offering refreshed color choices: Black, Gray, Silver, Light Blue, Light Green, and Light Purple. Compared to the iPhone 16 series, colors like Pink and Teal are replaced with the return of Purple and the highly-anticipated Green.
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iPhone 17 Air: Instead of merely being a larger-screen option, the iPhone 17 Air undergoes a “Pro-ification” with a more premium color palette: Black, Silver, Dark Blue, and Light Gold. The introduction of Gold on a non-Pro device underscores Apple’s intention to position the 17 Air as a sophisticated and streamlined choice.
Two new colors on the iPhone 17 standard models
iPhone 17 Pro and Pro Max: Surprising with an Orange Option
For its flagship devices, Apple continues to offer a refined and luxurious color palette with a twist.
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iPhone 17 Pro and 17 Pro Max: Expected colors include Black, Gray, Silver, and Dark Blue, with a surprising new addition of Orange. Some sources suggest that camera lens components in orange have been produced, indicating a possible orange or dark yellow rear panel, creating a strikingly distinct and vibrant appearance.
The expected new color on iPhone 17 Pro models
The distinct color lineups for each model reflect Apple’s intention to create unique identities for different segments. This approach allows users to easily identify and choose a device that aligns with their personality and preferences.
Combined with changes in naming and design, the iPhone 17 series is expected to offer the most diverse and intriguing product differentiation, promising a massive shopping frenzy during this fall’s event.
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