The Golden Rush: Gold Prices Soar to Record Highs, Flirting with the 127 Million Dong per Tael Mark

This morning, SJC Company officially increased the price of gold bars by 300,000 VND per tael for both buying and selling, now listed at 125.9 – 126.9 million VND per tael.

With the same increase, the price of gold rings at this company was also adjusted to 118.8 – 121.3 million VND per tael.

At the time of the survey, many gold businesses have not yet made adjustments to gold rings and SJC gold.

Currently, the price of gold bars at PNJ, DOJI, SJC Company, and Bao Tin Minh Chau remains at the historical peak of 125.6 – 126.6 million VND per tael (buy-sell). Meanwhile, Mi Hong Gold and Jewelry Company (Ho Chi Minh City) maintains the price of gold bars at 126 – 126.6 million VND per tael, offering the highest buying price among the surveyed units.

For gold rings, Bao Tin Minh Chau continues to list them at 118.7 – 121.7 million VND per tael (buy-sell). PNJ currently holds the price of gold rings at 118.5 – 121.5 million VND per tael, while SJC Company announces 118.5 – 121 million VND per tael. DOJI maintains its price at 111 – 112 million VND per tael. Mi Hong lists the price of gold rings at 119.5 – 121 million VND per tael.

In the global market, as of the survey on August 25, the spot gold price was at $3,363 per ounce, a decrease of nearly $8 compared to the previous session’s close.

Previously, the precious metal had increased by 1% during the week and maintained its upward momentum until the end of the week, closing at $3,370 per ounce, the highest level in many months. The price of gold futures for September 2025 on the Comex New York exchange also remained at $3,376 per ounce.

The strong upward movement of gold was driven by the “dovish” speech of Jerome Powell, Chairman of the Federal Reserve (Fed) of the United States, at the Jackson Hole Symposium. Powell’s cautious words reassured investors about the monetary policy outlook and signaled that interest rate cuts could begin as early as next month.

The short-term outlook for the precious metal continues to receive positive forecasts. Out of 13 analysts surveyed by Kitco News, none expected gold prices to decline; 62% predicted a further increase, while the rest remained neutral. An online survey of individual investors also showed that 59% expected gold to rise, 18% predicted a decline, and 23% believed that prices would move sideways this week.