The Ultimate Promise Fulfilled: TopZone Delivers at an Unimaginably Swift Pace

For years, despite Vietnamese users’ well-known spending power and their particular affinity for iPhones, iPads, and MacBooks, they often found themselves waiting for months for the latest models to become available through official channels. Alternatively, they had to resort to spending extra for grey market imports to get their desired devices sooner. Meanwhile, neighboring countries like Singapore and Thailand enjoyed simultaneous launches with major markets such as the US.

This situation served as a catalyst for The Gioi Di Dong to introduce TopZone in 2021, accompanied by a strong commitment from CEO Doan Van Hieu Em: “I hope that TopZone will significantly contribute to Apple’s revenue in Vietnam and change how the company perceives the local market.” This was not merely a business ambition but also a promise to millions of Vietnamese customers—a promise that they deserve the same privileges and premium service standards as any other Apple user worldwide.

To turn this promise into reality as quickly as possible, TopZone opted for aggressive expansion. In just four years, the system grew at an unprecedented pace, opening numerous mono stores across the country. Each store is not just a shopping destination but also a place where users can touch and try the latest products in an experience that rivals the Apple Store, earning Apple’s recognition and endorsement. Alongside this expansion, TopZone continuously enhanced its services, introducing TopCare—an Apple-authorized service center offering genuine parts and quality repairs.

This superior deployment and operational capability propelled TopZone to become one of the leading premium Apple-authorized chains in Vietnam, with nearly 100 stores and a prominent position in Southeast Asia.

TopZone’s extensive reach ensures that customers nationwide can experience Apple products in modern and consistent environments, enhancing Apple’s brand recognition in the Vietnamese market.

TopZone’s success is not just measured by the number of stores but is also evident in its financial performance. In 2024, TopZone disclosed its separate financial figures for the first time, reporting revenues of VND 3,000 billion and a net profit of over VND 80 billion. Notably, the launch of the iPhone 16 witnessed an incredible record: revenues of VND 2,000 billion in just over a month—outperforming other chains. These figures reflect the explosive demand for Apple products among Vietnamese consumers and underscore TopZone’s capabilities in supply and operations within a market that was once overlooked.

As of now, the promise to narrow the gap between Vietnam and Apple’s priority markets has been fulfilled. Whereas customers previously had to wait for months to get their hands on the latest iPhones, they can now purchase official devices just a week after Apple’s US and Singapore launches. And with TopZone’s continued growth, Apple fans can certainly look forward to an even brighter future.

The iPhone 16 launch in Vietnam was the earliest ever, signifying the shrinking gap between the Vietnamese market and Tier 1 countries.

The impact of this change goes beyond consumer benefits. With the timely availability of official products, competitive pricing, and clear after-sales policies, consumers are increasingly opting for formal imports over the grey market. This shift not only protects consumers from potential risks but also presents a more transparent and attractive landscape to Apple.

In just four years, TopZone has achieved its goals ahead of schedule. However, its mission is far from over. TopZone will continue to serve as a vital bridge, bringing the authentic Apple experience closer to Vietnamese users and solidifying Vietnam’s position on the global map of Apple retail.