Apple has just officially sent out invitations for its upcoming product launch event, taking place on September 9, 2025, at 10:00 AM PT (6:00 PM GMT) at the Steve Jobs Theater in Apple Park, Cupertino. The Vietnamese tagline on the invitation reads “Sẽ mêêêê,” accompanied by a vibrant, glowing Apple logo.
Invitation to the iPhone 17 launch event on September 9 sent to Vietnamese media – Photo: Tuan Le
As per tradition, the September event will be the stage for Apple to unveil its new iPhone lineup. This year, the highly anticipated devices are the iPhone 17 models, which are rumored to bring notable changes. According to sources, Apple will introduce an entirely new model called the iPhone 17 Air, boasting an ultra-slim design of just 5.5 mm, a 6.6-inch display, and a lighter weight, possibly at the cost of a smaller battery and camera setup.
Meanwhile, the standard iPhone 17 is expected to feature a larger 6.3-inch display with a 120Hz refresh rate, an upgrade from the previous 60Hz. The Pro and Pro Max models are speculated to offer even more premium features, including scratch-resistant and anti-glare screens, an 8x telephoto lens, and larger batteries.
The iPhone 17 is rumored to bring significant upgrades – Image: MacRumor
In addition to hardware, the September event will also showcase iOS 26, Apple’s newest operating system. It features a transparent Liquid Glass interface, enhanced Camera app, group message survey creation, and improved spam filtering. Apple is also expected to introduce the Apple Watch Series 11, Apple Watch Ultra 3 with a larger display and faster charging, and the Apple Watch SE 3. The highly anticipated AirPods Pro 3 may also make an appearance, with a more compact design, improved active noise cancellation, and touch controls.
Notably, Apple has extended official invitations to several media outlets and representatives in Vietnam, allowing them to attend the event at Apple Park and bring first-hand updates about the iPhone 17 and other new products to local audiences.
As with previous years, Apple will live-stream the entire event on its website for global audiences to tune in. All the details about the iPhone 17 and Apple’s new ecosystem of devices will be unveiled at the event on September 9.
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